ThinkMobile Conference: Mobile Content & Marketing Strategies Event - March 18-19, 2009


Marko Ahtisaari CEO & Co-Founder Dopplr	Nancy Hill President-CEO 4A's	Ralph Simon Founder & Chairman Emeritus MEF	Salil Dalvi Senior VP, Mobile Platform Development NBC Universal	Jordan Berman Vice President Media Innovation AT&T Ad Solutions

CONFERENCE AT A GLANCE

Wednesday, March 18, 2009

8:00am–8:45am

Registration in Vendor Showcase

9:00am–9:50am Opening Keynote

Sali Dalvi, SVP, NBC Universal Digital Distribution, NBC Universal

Mobile Content

Mobile Marketing

10:00am–10:50am

The Successful Content and AppStore Stories from the Marketplace

Cross-media Online to Mobile Advertising

10:50am–11:15am

Morning Break in Vendor Showcase

11:25am–12:10pm

Mobile Video for All

Driving Brand Dollars: Real Mobile Marketing Cases

1:10pm–2:00pm Afternoon Keynote

The Agency Perspective and Mobile
Nancy Hill, President-CEO, 4A's

2:10pm–3:00pm

The News Goes Mobile

Meet the Mobile Ad Networks

3:00pm–3:25pm

Afternoon Break in Vendor Showcase

3:35pm–4:25pm

Sports via mobile

Monetization of Location-Based Media

4:30pm–5:15pm Keynote

Jordan Berman, Vice President, Media Innovation - AT&T Ad Solutions

5:15pm–6:15pm

Networking Reception in Vendor Showcase

Thursday, March 19, 2009

8:00am–8:45am

Registration in Vendor Showcase

9:00am–9:50am Morning Keynote

Successful App Stories: How to Make Money in Mobile
Moderator: Ralph Simon, Founder & Chairman Emeritus, MEF
Speakers: Raven Zachary, iPhone Advisor; Joel Comm, Producer, iFart mobile; Jackie Danicki, Director of Marketing, Qik; Phil Libin, CEO, Evernote

Mobile Content

Mobile Marketing

10:00am–10:50am

Brands Content via mobile

Mobile Search and Mobile SEO

10:50am–11:15am

Morning Break in Vendor Showcase

11:25am–12:10pm

The Mobile Browsing Explosion of 2008

Closing the Mobile Loop

1:10pm–2:00pm Afternoon Keynote

Mobile Social Media and Location Based Services
Marko Ahtisaari, CEO & Co-Founder, Dopplr