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 Marko Ahtisaari CEO & Co-Founder Dopplr |
 Nancy Hill President-CEO 4A's |
 Ralph Simon Founder & Chairman Emeritus MEF |
 Salil Dalvi Senior VP, Mobile Platform Development NBC Universal |
 Jordan Berman Vice President Media Innovation AT&T Ad Solutions |
Mobile Content and Media Track
10:00am–10:50am The Successful Content and AppStore Stories from the Marketplace
What is the truth behind developing for devices. It's not only about chasing iPhone.
Moderator: Todd Ogasawara, Editor, MobileAppsToday.comSpeakers: Michael Chang, CEO, Greystripe, Inc.
Ragnar Kruse, Founder & CEO, Smaato, Inc.
Bill Scott, VP Sales & Business Development, GetJar Networks Ltd.
John Burry, CEO, Mobui
Eric Litman, Chairman & CEO, Medialets
Developers, platform creators and publishers will uncover what it takes to create, develop, market, publish and maintain a successful app in the mobile marketplace. This panel will feature facilitators of those storefronts explaining what it takes to deliver mobile application development and services. They will share stories of successful applications in their storefronts, and what platforms are best for developing and marketing yourself in a crowded market. Everyday, tens of thousands of companies launch their own applications. Is there an app store war brewing? Is the answer to focus only on one platform like the iPhone or to roll out a cross-product, cross-carrier, cross-app stores approach? What kind of localization is needed? Our experts will share their strategies and approaches in response to these questions.
11:25am–12:10pm Mobile Video for All
From Mobile TV to Viral UGC video
Moderator: Aaron Radin, Ex-Senior Vice President, CBS Television StationsDigital Media Group
Speakers: Frank Barbieri, CEO & Founder, Transpera
Jack Hallahan, Vice President of Advertising and Brand Partnerships,
Mobitv
Kelly Liang, Head of YouTube Platform Syndication, YouTube
Sam Matheny, General Manager, News Over Wireless
Jim Eadie, Vice President, Digital Distribution, MTV Networks
Consumers are embracing multimedia devices that offer exceptional video and TV capabilities. While people were beginning to question when mobile video would finally arrive for the masses, the video experiences of the iPhone suddenly emerged and disrupted the market in a unique way. In this session, you'll learn how to embrace this phenomenon as a content producer, publisher or marketer. Hear how to monetize video and have compelling mobile video and TV content. Learn how this is different or adaptable from the programming that occurs today, and discuss whether the market is big enough given the limitations of the "live" stream broadcasts as compared to TV.
2:10pm–3:00pm The News Goes Mobile
How Mobile has affected Headline News
Moderator: Jay Rosen, Professor, NYUSpeakers: Jeffrey Litvack, GM, Mobile & Emerging Products, The Associated
Press
Jason Fulmines Mobile Product Manager, Gannett
From blogging and citizen reporting to established editorial, media is now mashed up to form new information portals via RSS, content personalization, and intelligence feed readers. The glue between all of these segments is the new monetization models that enable them. How are established media companies and news organizations responding and how can marketers leverage this channel in a new unique way for mobile? Shocking events such as Hurricane Katrina, Oklahoma, and Mumbai were covered and viewed first via mobile. How has this new, unique time-based, perishable medium affected other areas of content publishing? This year, online news surpassed the traditional newspaper industry in reader volume. How has mobile impacted this market, and what does the future hold? This panel will feature various news industry experts providing perspective on how to best leverage this as part of your content strategy.
3:35pm–4:25pm Sports via mobile
The more we get, the more we want
Moderator: Mike Navarre, GM Americas, Mobile Entertainment ForumSpeakers: Hayle Chun, Director, Digital Media, NBC Sports & Olympics
Kyle McDoniel, VP of Business Development, Fox
John Zehr, SVP of Digital Media Production, ESPN
From watching the Michael Phelps' winning stroke to receiving up-to-the minute scores, sports has been a driver for real-time content in mobile. Determine where end-users have adopted and embraced this content, and whether it is the right avenue to invest marketing dollars. Discover how to acquire the right content for your mobile portal and what the major sports are networks doing about rights and syndication to mobile. In this session, a colorful panel of sports brands and experts will discuss what opportunities are available and what the future holds for mobile marketing and sports heroes.
10:00am–10:50am Brands Content via mobile
The creative extension of consumer engagement
Moderator: Mickey Khan, Editor in Chief, Mobile MarketerSpeakers: David Bear, Executive Director, Mobile and Social Media,
AtmosphereBBDO
Jamie Wells, Mobile Director, Ignition Factory, OMD
Jeff Arbour, SVP of North America, The Hyperfactory
Brand marketers are discovering mobile as a medium for building unique strategies and content solutions for one-to-one user engagement. This session brings you top brands and marketers to hear their stories and what they have done to uniquely leverage mobile. Mobile is a new opportunity to have real creative engagement, and this session will offer success stories of brand involvement in mobile.
11:25am–12:10pm The Mobile Browsing Explosion of 2008
What do I do to mobilize my offerings for 2009?
Moderator: Matt Womer, Mobile Web Initiative Lead, Americas, W3CSpeakers: Rolf Assev, Chief Strategy Officer, Opera Software ASA
Igor Faletski, CO-Founder & CEO, Mobify.Me
Boris Fridman, CEO, Crisp Wireless
Michael Becker, VP Mobile Strategies, iLoop mobile
As the web continued to evolve in search marketing, social media, video and new interactive media marketing solutions, mobile growth followed suit in a huge way in 2008. In this session, learn from the experts that offer solutions for content creation, adoption and presentation strategies for your website. Should you create a new mobile site or adapt the one you already have? This panel of experts spans from mobile media agencies to tool providers for webmasters. You will leave this session with a concrete plan to leverage the explosion in mobile browsing.
2:10pm–3:00pm Mobile Entertainment and Music Moderator: Steven Masur, Managing Director, MasurLaw
Speakers: Myk Willis, CEO & Founder, Myxer
Christopher Phenner, SVP Business Development, thumbplay.com
Cheryl Lucanegro, SVP Advertising Sales, Pandora
Josh Shabtai, VP of Marketing, Vringo
Music has always been a unique entertainment model in which sharing and community converge via the content itself. The phenomenon of mobile music spans from basic ring tones to full song/album downloads by the masses. Learn proper techniques for monetizing this type of content while enabling users to personalize their music experience.
3:35pm–4:25pm Mobile Social Media: Who owns my address book?
Integration of VOIP, Messaging Services, Presence, Social Media
Moderator: Matthew Snyder, Founder & CEO, ADObjectsSpeakers: Boaz Zilberman, Founder and Chief Architect, fring
Hans Peter Brøndmo, CEO, Plum
Chris DeGrace, Founding member, OnePIN, Inc.
Karl Good, Technical Director, Truphone
Andrew Weinreich, CEO, meetMoi
Is the next killer app in social media the ability to leverage contact books? When will users be able to easily manage multiple voice services in one consistent, ubiquitous platform? With Presence and Social media, is the phone the key integrated contact list application of the future? Join our panel of experts and discover what's next in mobile social media.
4:30pm–5:15pm The World of Mobile Twitter
A real-time micro-blogging discussion
Moderator: Michael Terpin, Terpin CommunicationsPanelists: Thomas Buchar, Vice-President/Business Development, Twittad
Howard Lindzon, Co-Founder, StockTwits
Steve Vachani, CEO, Power.com
Although twitter is a self-contained product, its open API has invited a massive mobile community of applications developers creating unique offerings from location based services, to news and media monitering to new basic organizing techniques for the massive flow of information. Twitter search has emerged as a new unique type of search, providing real-time perspective. Considering its strong growth in recent months, could this be a Google competitor? This session will bring you up-to-the-minute information about the content community that is building its future around this new phenomena of micro-blogging.
*Conference schedule and sessions subject to change.
