Program

What's new in mobile marketing and advertising

How can your customers find out about your products and services on a mobile phone? We'll dig down into the key points you need to consider when developing a mobile marketing strategy from start to finish, such as: advertising, SEO, building services around location, data consumption, and more. 

Sascha Segan Managing Editor, PCMag.com (moderator)	Jeff Arbour SVP, North America, The Hyperfactory	Boris Fridman CEO, Crisp Wireless, a mobile web content and advertising solutions company for premium publishers and brands	Troy Gibson Director of Technology & Mobile, Resource, a digital agency specializing in strategy, creative and technology	Jeff Hasen Chief Marketing Officer, HipCricket, an award-winning mobile marketing agency

One of the most important factors in mobile is device usability and design. This session will focus on new trends in design, user experience, and customization.

Kyle Outlaw Senior Information Architect, Razorfish

From newsfeeds to music to the virtual economy, mobile allows people the ability to take everything with them. What are the best choices for entrepreneurs and publishers in developing and distributing content? A discussion on the trends and success stories in mobile content, application development, and a look at what's coming.

Lance Ulanoff Editor-in-Chief, PCMag.com (moderator)	Brandon Lucas VP/GM, BET Mobile	Chris Phenner VP Business Development, Thumbplay	Aimee Viles VP of Emerging Media, Bravo Media

A discussion about what's next in mobile applications and services, and why we should be thinking differently about what mobile devices and technology can do in the future.

Dan Costa Executive Editor, PCMag.com (moderator)	Jeff Litvack GM, Mobile and Emerging Products, Associated Press	Mark Rolston Chief Creative Officer, Frog Design	Sascha Segan Managing Editor, PCMag.com

More guest speakers to be announced.