Program

Think Mobile is for anyone involved in mobile strategy or mobile product development, to learn about how non-technology companies are using mobile to drive business, fresh ideas on product launches, and designing around the challenges of the changing user experience. Speakers on the cutting edge of application development will dig underneath the interesting parts of the mobile industry to show you how cool mobile can be.

This one day, one track event focuses on monetizing content and mobile services, with insight on the emerging technologies that will bring growth opportunities as mobile technology continues to evolve.

8:30 am
Registration opens


9:30 am
The Startup Perspective: Launching on Mobile
Anand Iyer, Microsoft

Microsoft product manager Anand Iyer works on the Developer/Application Platform for Windows Phone 7. Actively involved in the Silicon Valley startup community, he will talk about empowering startups to launch their businesses on mobile platforms.

Anand Iyer    
ANAND IYER
Sr. Product Manager
Microsoft
@ai
   

10:00 am
Starbucks Digital Network: Optimized & Localized
Adam Brotman, Starbucks

Adam Brotman, VP of Starbucks Digital Ventures, shares insight into the upcoming Starbucks Digital Network, a one-of-a-kind, in-store content destination and how it was designed from the ground up to be optimized for mobile experiences. Within Starbucks stores, a majority of free Wi-Fi connections happen on customers' smartphones, so it was key that the Starbucks Digital Network was supported across mobile, tablets and laptops. As a location-based service, the Starbucks Digital Network takes a groundbreaking approach to delivering a new, in-store experience that's optimized for mobile delivery.

Adam Brotman    
ADAM BROTMAN
VP Digital Ventures
Starbucks
@adambrotman
   

10:30 am
Adapting Print in a Mobile World
Kimberly Lau & Chris Wilkes, Hearst Digital

Director of Business Development and Vice President of Audience Development and Digital Content respectively for Hearst Digital, Kimberly Lau and Chris Wilkes join us to talk about how print brands can adapt to a mobile world through applications and mobile sites that meet consumer needs.

Kim Lau Chris Wilkes  
KIMBERLY LAU
Executive Director, Business Development and Partnership Relations
Hearst Magazine Digital Media
CHRIS WILKES
VP, Digital Editions and Audience Development
Hearst Magazine Digital Media
@cawilkes
 

11:00 am
Group Q&A


11:15 am
Break


11:45 am
Keynote: Targeting Key Demographics in Design & Development
Ross Rubin, NPD

Marketers and agencies know that demographics play a key role in determining the success of a campaign or devices. But what about the product development team and the designers? In this keynote address, NPD's executive director industry analysis for consumer technology will take a look at how different demographics play a role in driving the success of different mobile devices.

Ross Rubin    
ROSS RUBIN
Executive Director, Industry Analysis
NPD Group
@rossrubin
   

12:30 pm
Break


1:30 pm
Metrics and Measurements Roundtable Discussion
The Nielsen Company's Kanishka Agarwal, HipCricket's Jeff Hasen and NPD's Ross Rubin

Kanishka Agarwal Jeff Hasen Ross Rubin
KANISHKA AGARWAL
Global SVP, Mobile Media & Marketing
The Nielsen Company
JEFF HASEN
Chief Marketing Officer
HipCricket
@jeffhasen
ROSS RUBIN
Executive Director, Industry Analysis
NPD Group
@rossrubin

2:15 pm
Break


2:45 pm
Creating a Crystal Ball: Methods for Uncovering the Future of Mobile
Peter Merholz, Adaptive Path

Adaptive Path President and Founder, Peter Merholz, will share a variety of methods his company uses in order to design products and services suitable for 3-5 years into the future. Drawing on work with a global telecom wireless provider and a leading international mobile phone and mobile telecom network supplier, Merholz will dive into an immersive workshop exercise called "Wand in the World" and how they combined secondary research, expert interviews, and fringe user research to develop models and strategy for future mobile devices.

Peter Merholz    
PETER MERHOLZ
President and Co-founder
Adaptive Path
@peterme
   

3:15 pm
Perfecting the User Experience
David Steinberger, comiXology

News, magazines, and books aren't the only publications being consumed on mobile devices. Comic book publishers have jumped in, and comiXology aims to be the company that brings the graphic magazines to mobile. Co founder and CEO David Steinberger will talk about the importance of providing a great consumer experience that turns into revenue for their business and their partners.

David Steinberger    
DAVID STEINBERGER
CEO
comiXology
@stonemtn
   

3:45 pm
Creating and Monetizing Apps for Multiple Platforms
John SanGiovanni, Zumobi

John SanGiovanni, co-founder and VP of product design at Zumobi, will look at why it's important to create and monetize apps for multiple platforms and how to do so successfully. He'll look at the challenges that arise in the development and monetization stages, how the development and monetization processes differ for each platform, and how to make a successful application and monetize it across all smartphone platforms.

John Sangiovanni    
JOHN SANGIOVANNI
Co-founder and VP of Product Design
Zumobi
   

4:15 pm
Group Q&A


4:30 pm
The New Mobile Environment & iPad Demo
Rana Sobhany, iPad DJ/Producer

Closing the conference is dynamic iPad DJ Rana Sobhany, who will talk about the new mobile environment and demo how she creates music from mobile apps.

Phil Libin    
RANA SOBHANY
iPad DJ/Producer and author of "Mobilize, Strategies for Success from the Frontlines of the App Revolution"
@ranajune
   

5:00 pm
Reception to follow (cash bar)