Think Mobile features visionary leaders in the mobile space sharing tactical takeaways and case studies.

Rana Sobhany

Global SVP, Mobile Media & Marketing, The Nielsen Company

Kanishka Agarwal is Global SVP, Mobile Media & Marketing, at The Nielsen Company. In this role, he is responsible for Nielsen’s worldwide mobile media and advertising measurement business. His charter also includes connecting mobile to the television and PC screens to help the industry understand the impact of mobile in the context of consumers’ total media consumption. In his seven-year tenure at Nielsen, Kanishka has launched Nielsen’s North American mobile media business, and played a critical role in building Nielsen’s device manufacturer solutions. Prior to joining Nielsen, Kanishka was at Booz Allen Hamilton, consulting with communications, media and technology clients such as Sprint PCS, Apple, Universal Studios, Twentieh Century Fox, Oracle, Cisco and more. He has also been involved in three early-stage startups in mobile middleware and enterprise software.

Adam Brotman

VP, Digital Ventures, Starbucks

Adam Brotman is vice president, Digital Ventures at Starbucks Coffee Company. Adam, who joined Starbucks in April 2009, leads all digital ventures activities for Starbucks, including e-commerce, Wi-Fi, the Starbucks Digital Network, and new digital business development initiatives. He’s also closely involved with Starbucks digital music and mobile initiatives. Adam brings a tremendous track record and solid experience in successfully starting, running, and leading digital media and e-commerce companies. He held key leadership positions at leading digital media companies, including the privately-owned Bill Gates digital image licensing and e-commerce company Corbis. He founded PlayNetwork, Inc., a leading provider of in-store digital media andentertainment services for businesses worldwide. Prior to joining Starbucks, Adam was CEO of Barefoot Yoga Company, a Seattle-based consumer products e-commerce company. Adam holds a law degree from University of Washington and a bachelor's degree from the University of California, Los Angeles and serves on several corporate and non-profit boards including University of Washington Law School Foundation, LookStat, and MOD Pizza. Adam grew up in Seattle and is happy to still call it home.

Follow Adam on Twitter: @adambrotman

Chief Marketing Officer, HipCricket

In 2007, Jeff drove a rebranding effort for HipCricket that contributed to the company being named a pioneer by CTIA – The Wireless Association for two straight years. Jeff arrived at HipCricket from InfoSpace, where he led the strategic communications effort that built the company into a mobile media leader ranked No. 20 on the prestigious Wired 40 list of the most innovative companies on earth. His strategic acumen and targeted messaging in introducing the first GPS-enabled mobile local search product generated coverage by major outlets including USA Today, the New York Times, and CNBC. In his previous positions at Publicis Dialog and WongDoody Communications, where he served as president, Jeff developed successful, results-oriented programs for global leaders, like Nestlé and Symantec, in a breadth of fields. As project director for the Salt Lake Organizing Committee’s “look and feel” program, Jeff and his team introduced the 2002 Olympic Winter Games’ theme, logo and mascots. Jeff’s emphasis on integrity in business has made him a frequent speaker and writer on what he calls “Moments of Trust,” the points that make or break brands and dramatically impact loyalty and sales.

Follow Jeff on Twitter: @jeffhasen

Sr. Product Manager, Microsoft

Anand joined Microsoft in January 2005 as an Evangelist, Microsoft's ambassador to the Silicon Valley community. During his tenure there, he has been in the midst of several Microsoft launches. He is actively involved in the startup, Open Source, and standards communities in the Silicon Valley. Anand works closely with Microsoft's Emerging Business Team empowering startups to launch their businesses on the Microsoft platform.

Follow Anand on Twitter: @ai

Kim Lau

Executive Director, Business Development and Partnership Relations, Hearst Magazines Digital Media

Kimberly Lau leads the business development group for Hearst Magazines Digital Media overseeing strategic partnerships, strategy development and M&A activity. In 2008 she negotiated a deal with MSN to launch a new food site, Delish.com, which launched in September 2008 as a top 10 food destination. During her tenure with Hearst, Lau completed several acquisitions including RealAge.com and Answerology.com, and manages syndication partnerships responsible for 30 percent of HMD’s monthly traffic. In 2010 she also took on the responsibility for Hearst Magazines’ mobile Web sites. Lau holds two degrees from the University of Virginia, a BA in Economics and an MBA from the Darden Graduate School of Business. She began her career as a graphic designer and spent six years working for an education association developing expertise in print design and web project management.

Peter Merholz

President & Co-founder, Adaptive Path

Instigator, innovator, entrepreneur, encyclopedist, convener, strategist, and business + organizational gadfly, Peter Merholz leads organizations through times of upheaval and change to breakthrough innovations by understanding their customers, their needs, and how to fulfill those needs. Through the use of contrarian logic, humor, and turning things upside down, Peter breaks open old, static thinking and helps executives, teams, and their organizations chart new territory. Peter is an internationally recognized thought leader on customer experience. His blogs and essays for Harvard Business Review, BusinessWeek, and Core77 demonstrate his foresight on issues of product strategy and design in a networked world, and the organizational change needed to successfully compete. Peter's thought leadership is perhaps most dubiously demonstrated in his coining of the term "blog" in 1999 when it was a nascent genre. Peter shares lessons from personal experience as well as insights from industry-leading firms, helping organizations break free from industrial-era structures and processes and embrace practices that succeed in a service-based connected economy.

Follow Peter on Twitter: @peterme

Ross Rubin

Executive Director, Industry Analysis, NPD Group

Ross Rubin is executive director of industry analysis, consumer technology for The NPD Group. With over twenty years analyzing and writing about the technology industry, he leads The NPD Group’s coverage of consumer electronics and wireless with an emphasis on connected intelligent devices and convergence. CNN has called him "a top adviser to the leading technology companies."

Follow Ross on Twitter: @rossrubin

John SanGiovanni

Co-founder and VP of Product Design, Zumobi

John SanGiovanni has more than 13 years of experience as a wireless strategist and mobile user interface designer. As the co-founder and Vice President of Product Design, John coordinates the product design strategy and manages Zumobi’s in-house creative studio. Prior to Zumobi, John was Program Manager and Technical Evangelist for Microsoft Research, where he managed external academic research funding in the areas of mobile technologies and user interfaces. During his career, John has authored or co-authored more than 12 patents in the areas of mobile advertising, hardware interfaces, and interaction techniques for next-generation mobile devices. Before joining Microsoft, John worked on the Advanced Technology Learning Solutions team at PPI/Knowledge Universe and worked in Studio Entertainment for Walt Disney Company. John has a Bachelor of Science in Advertising with a concentration on Computing from the University of Florida.

Rana Sobhany

iPad DJ/Producer and author of "Mobilize, Strategies for Success from the Frontlines of the App Revolution"

Rana Sobhany is an innovator in every sense of the word. She has bridged the divide between mobile, technology and music to create and define the space of iPad music production and performance as The iPad DJ. She views the iPad to be the medium rather than the message and strives to meld together her experiences at the intersection of these three industries to create the next generation of music production via mobile platforms. She is a published author of the highly-anticipated title Mobilize (Vanguard Press, October 2010) and founded one of the largest analytics and rich media advertising companies in the iPhone space, with customers such as Viacom, CNN, The New York Times, and Omnicom (Pepsi, McDonalds, Levi's). She began her love affair with music at age 6, beginning with piano, building with viola, and crystallizing with guitar and audio engineering. As a student of jazz guitar and audio production, Sobhany has worked with some of the top minds in the music industry, helping shape their mobile and digital strategies while continuing to grow and define her musical style. You can learn more about her iPad music project at www.destroythesilence.com.

Follow Rana on Twitter: @ranajune

David Steinberger

CEO, comiXology

David Steinberger is the CEO of comiXology, the leading digital comic distributor for iPhone, iPod Touch and iPad. Creator of both Comics by comiXology and the Marvel Comics app, comiXology has positioned itself uniquely in the comic book industry landscape by selling both brick-and-mortar (print) services and digital versions of comics. comiXology’s vision is to help consumers find comics when, where and in what form they want. David has a MBA from NYU Stern School of Business, a Master in Music Performance from Manhattan School of Music and an Advanced Certificate in Music Performance from Juilliard.

Follow David on Twitter: @stonemtn

Chris Wilkes

VP, Digital Editions & Audience Development, Hearst Magazines Digital Media

Chris Wilkes is the vice president, digital editions & audience development for Hearst Magazines Digital Media. He is responsible for initiating and coordinating all e-reader and app development activity within Hearst Magazines as well as leading online subscription acquisition efforts and traffic marketing programs, including search optimization and email marketing. He has been instrumental in the development and launch plans for 35 iPhone and iPad apps for Hearst’s brands in 2010. Since Chris joined Hearst in 2005, he has helped create a successful consumer marketing platform online, enabling the company to garner 10 million net paid subscriptions over the past 3 ½ years through the Internet, 90 percent of which were new to the company’s subscription database. In 2009, Hearst attracted nearly four million new subscriptions online, demonstrating that the Web has helped attract new print readers to Hearst’s 14 titles. Prior to joining Hearst, Chris spent 10 years at Ziff Davis Media starting with launching online subscription selling for their technology and gaming programs during the web's early days in 1995. Chris's unique career has been spent entirely in consumer media focused on digital direct marketing activities and business building.

Follow Chris on Twitter: @cawilkes