Program

October 20: Day One

12:30 pm
Registration opens
1:00 -
1:30 pm
The Basics: Connecting Experts to Experts

Peter Shankman, a visionary in the world of PR and social media, talks about
growing his company (HARO), from a Facebook group to a $1 million dollar business in just one year, the power of networking, and why user generated systems work.

Peter Shankman

PETER SHANKMAN
Founder
HARO (Help a Reporter Out)
Tw:@skydiver

1:45 -
2:30 pm
Finding Your Audience

Businesses are amping up their social media sites to engage directly with their customers. Ben Huh, CEO of I Can Has Cheezburger will share the innovative ways has turned users into customers through social media, and ended up with over one million Twitter followers.

Ben Huh

BEN HUH
CEO
I Can Has Cheezburger?
Tw:@benhuh

2:30 -
3:15 pm
Building a Media Business through User Content and Engagement

By finding the right audience and developing a unique platform targeted to and created by women, Kate Thorp, CEO of Real Girls Media, has built an engaged community of over 5.3 million users. She joins us at UGCX to talk about combining editorial, user-generated content, and advertising to build robust communities.

Kate Thorp
KATE THORP
Founder and CEO
Real Girls Media
Tw:@KateThorp
3:15 pm
Break
3:45 -
4:45 pm
It's a 2-Way Conversation

Learn from a few unexpected places how marketing campaigns that engage customers drive powerful results, reposition brands, and provide valuable customer insight data.

Jessica Amason Ken Davenport Dan LaCivita
JESSICA AMASON
Viral Media Editor, BuzzFeed.com
KEN DAVENPORT
Renowned Broadway Producer, changing theater marketing through social media
DAN LACIVITA
SVP/Executive Director at
Firstborn Multimedia, and creator of the new Ford Mustang campaign
4:45 -
5:45 pm
KEYNOTE: Around the New Media Table

Tom Himpe and David Bausola, of London based creative marketing agency Ag8, join us to talk about their groundbreaking model for branded entertainment. They recently partnered with Ridley and Tony Scott to create “Purefold”, a Blade Runner-inspired web series that demonstrates a new era of branded entertainment – brands develop plot lines and distribute them online, and social networking site FriendFeed picks up user conversations and adds them to the mix. Ridley Scott’s company, RSA films, picks it up from there to blend the user-generated ideas into short, web segments. It’s a project you will definitely want to learn more about!

Manoush Zomorodi David Bausola Tom Himpe
MANOUSH ZOMORODI
Reporter, anchor, and host
Reuters Television
DAVID BAUSOLA
Co-founder
Ag8
TOM HIMPE
Co-founder
Ag8

Tw:@tomhimpe

5:45 -
6:30 pm
Reception

October 21: Day Two

9:00 am
Doors open
9:30 -
10:30 am
The New Newsroom

Breaking news stories make their way to the public through social media sites, user generated news sites, mobile, and more. It’s a new kind of newsroom, and in this UGCX session, you’ll hear from some of the business leaders who are changing the way we get our news and information.

Rome Hartman Scott Karp Michael Meyers Rachel Sterne
ROME HARTMAN
(Moderator)
Executive Producer
BBC World News America
SCOTT KARP
Co-founder and CEO
Publish2
Tw:@scottkarp
MICHAEL MEYERS
Co-founder and CTO
NowPublic
Tw:@NowPublic
RACHEL STERNE
CEO & Editor-in-Chief
Ground Report

Tw:@RachelSterne

10:30 -
11:30 am
Building Community City by City

As the print newspaper industry continues to shift, you might ask: where will I find the local news and information if my news source shuts down? The web, of course. Media organziations are increasingly aggregating content and links from bloggers, reporters, and local sources, to develop niche content and reach a targeted audience. It is a trend that focuses on the neighborhood, on the city, on the region; and builds community by providing a forum for conversation about the issues that matter most. Find out from leaders in the local news and information space why this makes sense, and is a trend you should keep your eye on.

Carmen Scheidel Ben Ifeld Mark Josephson

CARMEN SCHEIDEL
Director, Education, Events, Multimedia
mediabistro.com
Tw:@scheidel

BEN IFELD
Co-founder
Sacramento Press
MARK JOSEPHSON
CEO
Outside.in
Tw:@markjosephson
Chris Tolles Miriam Warren  
CHRIS TOLLES
CEO
Topix
Tw:@tolles
MIRIAM WARREN
Director of Marketing
Yelp.com
Tw:@MiriamWarren

 
11:30 -
12:00 pm

Break

12:00 -
1:00 pm

KEYNOTE: Behind the Reporter's Notebook: The Power of the Crowd

Jeff Howe

JEFF HOWE
Contributing editor, Wired
Author, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business
Tw:@crowdsourcing

Jeff joins us while on leave at Harvard,  where he is a Neiman Fellow. During his time in Cambridge, Jeff will focus on the impact  of social media and the use of crowdsourcing for the development of sustainable journalism models, and he’ll bring some of his research findings to UGCX.

Jeff will talk about the socio-economic implications of crowdsourcing, especially as many media companies continue to build niche products and go hyper-local; why the crowd needs to be educated (how do you engage an audience that is out of your demographic, and not on the internet?), and how you can encourage good user-generated content from your audience.

1:00 -
2:00 pm

Break

2:00 -
2:45 pm

How a Smart Social Media Strategy Drives Business

Building community, allowing your users to create and dsitribute content, all in the interest of a robust bottom line. Hear why the new social initiative is working, and how you can wrap it into your strategy.

Emily Riley
EMILY RILEY
Senior Analyst
Forrester Research
2:45 -
3:15 pm
Building an Entertainment Business with UGC

I Can Has Cheezburger? was a runaway internet sensation -- a business almost completely created by its users. Find out how it happened, and what you can learn from the way this online entertainment company was built.

Scott Porad

SCOTT PORAD
Cheezburger Technology Officer
I Can Has Cheezburger?
Tw:@scottporad

3:15 -
3:45 pm

Break

3:45 -
4:45 pm
The Changing Ecosystem of Entertainment Media

Like the music business, the film and television industry is changing at a rapid pace. No longer does one need the backing of a major studio to produce a film, television or web series. blip.tv and newly found partners are leading the charge, helping content creators and producers to get their programming to the masses.

Sara Benincasa Justin Day Eric Mortensen
SARA BENINCASA
Comedian and Writer
JUSTIN DAY
Co-founder
Blip.tv
ERIC MORTENSEN
Director of Content Development
Blip.tv
4:45 -
5:30 pm
KEYNOTE: A New Strategy for a Media Powerhouse

Building a hyperlocal presence, forging key partnerships, and overseeing funding for a non profit media company in the current economy - these are just some of the challenges Vivian Schiller faced when she became President and CEO of NPR in 2008. In this closing keynote, we'll hear about the initiatives she's leading to bring this traditional media powerhouse into the new media world.

Vivian Schiller
VIVIAN SCHILLER
President and CEO, NPR

Also included in UGCX full conference pass:


The Business of Microstock
The New Yorker Hotel, New York City
October 21, 2009 - 6:15 pm to 9:00 pm

Where are the opportunities in today's stock photo market? learn more

Jack Hollingsworth Ellen Boughn Garth Johnson Andres Rodriguez
JACK HOLLINGSWORTH
Creative Director
jackhollingsworth.com, LLC
ELLEN BOUGHN
Stock Photo Consultant
ellenboughn.com
GARTH JOHNSON
Executive VP, North America
Fotolia, LLC
ANDRES RODRIGUEZ
Photographer
Andres Photography

*Program subject to change