Social Media & Online PR - New York Training

Dec 13, 2012, 9:00AM to 5:00PM

Location 116 E. 27th Street
New York, NY
Cost $595.00
Details An Introduction to Online PR and Social Media Marketing

One of our most popular one-day courses – you’ll be able to evaluate your current approach to social media, reputation management and online PR and plan and implement your ideal strategy. The workshop comprises a unique mixture of trainer led presentations, practical exercises, group and individual discussions.

You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, and increasing brand engagement.

What You Will Learn:

• Examples of good/bad use of social media & online PR
• Planning online PR and social media
• Objectives and metrics
• Research and mapping
• Tools, tactics, targets and teams
• Developing a strategy
• Online reputation management
Venue IAB Office - 8th Floor at the Ad Lab
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