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Harnessing the Power of Effective Content
Nov 30, 2012, 9:00AM to 5:00PM
|Location||319 A Street
|Details||Mad*Pow Workshop Series
- Harnessing the Power of Effective Content
Content is one of our most powerful design tools, and how we speak to our customers is more important than ever.
Our website or product's design says a lot about our personality, but the content reveals our organization’s true voice. The manner in which we present our message sets the tone for the relationships with our users and affects their attention and engagement.
But when making decisions around content, often teams struggle with:
•Integrating content strategy into the design process and fostering collaboration between content creators and designers
•Communicating content recommendations in a way that reinforces the key messages, resonates with the audience and informs the product’s design
•Delivering content in a consistent tone and style
Creating good content has always been important, but as our understanding of design has grown, it's role in the creation of products or websites has been emphasized more and more. The content you create is an inseparable part of the user's experience, just like a site's functionality, behavior and visual design.
With a deeper understanding of content strategy building blocks you can:
•Collaborate more effectively with designers, business stakeholders and subject matter experts to craft a content strategy that meets your business needs and rings true to your audience
•Create a consistent voice and personality for your site or product
•Use content strategy to help inform experience design and visual design decisions
•Deliver content and tone consistently across channels such as social media, email, web, etc.
•Integrate SEO and analytics into your content strategy to gain a better understanding of users’ behavior and harness the power of the language THEY use themselves
Led by Dana Young
From 140 characters to 140 pages, if you can read it, Dana can write it. Driven by a passion for persuasive copy, Dana strives to engage her readers.
Dana is focused on generating traffic with solid copy. She has the inherent ability to listen to a client's business and brand initiatives and translate them into content that captures clicks.
More about Dana Young
Over her 12 years of experience working as a content strategist, managing editor and interactive marketing manager, Dana has implemented content strategies in both large and small organizations like TripAdvisor, Seaport Hotel, SmartBear and CDPHP. And always with a mind towards creativity and ways to maximize efficiency and effectiveness.
|Venue||Mad*Pow Boston Office|