Insurance Social Communciations Leadership Forum

Dec 19, 2012, 8:00AM to 12:30PM

Location 11 West 42nd Street; Room 421
New York, NY
Cost $195.00
Details SUMMARY: The Insurance Social Communications Leadership Forum is a group of senior marketing, communications, compliance, and technology executives from prominent insurers. The event consists of case study examples from well-respected organizations in an intimate classroom setting limited to 70 participants at NYU's midtown campus in Manhattan, NY.

The event will cover the following questions:
How do you integrate social with your traditional customer service, claims, and marketing platforms?
How are leading insurers organizing themselves to best deliver results across the enterprise?
What are the best examples of how insurers connect with and empower distribution channels, including agents, through social approaches?
How have others overcome compliance and legal challenges with social communications?
What are the best case studies of how insurers create and execute content strategies and content based marketing?
How do you plan, manage, integrate, and leverage data from social, online, and offline programs?
What are the tools, technologies, and best practices for monitoring and measuring social communications?

ATTENDEE PROFILE: 70 senior marketing and communications leaders from leading financial and insurance brands, agencies, and technology companies.


WHEN: Wednesday, December 19, 2012; 8:00 a.m. - 12:30 p.m. EDT

WHERE: New York University Midtown Campus; 11 West 42nd Street; Room 421; New York, New York 10036

Case Study: Becoming a Social Business: Setting the Foundations for Social Success
Presented by: Lori Allen, Director, Enterprise Digital Marketing, Cigna Corporation & Lori Feldman, Head of Social Networking and Digital Strategy, Cigna International

Case Study: "I can't do it alone."* How to engage ALL the stakeholders for social to achieve success.
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc & Sarah Carter, VP, Marketing, Actiance

Case Study: New York Life Insurance Agents in Social Media
Presented by: Nicole Bercovici, Social Media Strategy, New York Life Insurance Company

Case Study: From “Stodgy” to “Social”: Empowering your employees through social communications
Presented by: Corey Mathews, Senior Strategy Consultant, Jive Software

Case study presented by: Kathleen Mayko, Digital Community Manager, MassMutual Financial Group & Corina Roy, Director, Online Experience, Life Company Marketing, MassMutual Financial Group

Case Study: Content Marketing? For Insurance?!
Presented by: Julie Roth, Manager, Digital Marketing and Communications, Willis Group

SPONSORS: Actiance, Inc; Jive Software; NYU SCPS; Business 2 Community; Content Marketing Institute; Econsultancy; Financial Communications Society; MBA Women International; The New York Enterprise Report; International Association of Business Communicators – New York Chapter; SEMPO; The Social Media Monthly; Word of Mouth Marketing Associations

Venue New York University Midtown Campus

add to calendar Add to Calendar
iCal | Outlook

 Return to Media Events