FMA January Luncheon: Traditional Sources

Jan 16, 2013, 11:30AM to 2:00PM

Location 15 W. 43rd Street
New York, NY
Cost $85/$115
Details FMA's January Luncheon

Topic: Traditional Sources
Direct Mail, Insert Cards, Subscription Agents, Gifts, Newsstand Sales, Renewals and Billing are still vitally important to a magazine’s prosperity and survival.

This is a “don't miss” session covering the latest trends and developments in traditional sources that can significantly impact a magazine’s rate base and profitability

Moderator:
Susan Allyn .... Vice President Customer Acquisition, Hearst

Panelists:
Brian Kurtz . . . . Executive Vice President, Boardroom Inc.
Charles Mast . . . . President of Mast Circulation Group
Jen Schulties . . . . Circulation Director, The Week

Bonus Giveaway Special: Limited copies of Dick Benson’s book “Secrets of Successful Direct Mail” will be available for attendees!


Rates are as follows: Preferred method of payment is credit card; no one will be admitted without payment. Luncheon rates: Members $85; Non-Members $115; Walk-in rate $125.

There is a 20% discount when 3 or more people are registered and paid for at the same time on the same credit card. Cancellations after January 11th and “No Shows” will be invoiced or creditcard will be processed. For questions, please call the FMA at 818-487-2090.
Venue The Princeton Club
Website www.theprincetonclub.com
RSVP www.fmanational.com

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