NYAMA - Using Digital Advertising to Engage and Acquire Customers Anytime, Anyplace

Jan 22, 2013, 6:00PM to 8:00PM

Location New York
New York, NY
Cost $65/$45
Details Featured Speakers:
Amir Weiss, Vice President, E-Business, MetLife
Don Vu, Brand and Advertising Media Manager, HSBC
John Baker, President, dotJWT, JWT

Digital advertising is our opportunity to create brand experiences, not just static messaging. The ability to interact with a message not only surprises consumers, but it does so in a way that increases time spent with a brand and builds positive brand associations. During this interactive program, our featured speakers will reveal how you can:

* Create highly effective digital advertising strategies
* Target customers using the latest digital platforms
* Make digital advertising analytics work for you
* Optimize your creative and social programs

Host and Sponsor: JWT

Tuesday, January 22, 2013

6pm - 8pm

6pm - 6:30pm Networking
6:30pm - 7:30pm Formal Presentation
7:30pm - 8:00pm Networking

466 Lexington Avenue
New York, NY 10017

$45 Member Rate Ticket
$65 Non-Member Rate Ticket
$30 Academic Rate Ticket (must show valid student ID at check in)

Food and Beverages will be served.
Venue JWT
Website 466 Lexington Avenue
RSVP http://nyama.org/events/digitaladvertisingengage

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