FMA Luncheon: Auditing in a Digital Age

Feb 20, 2013, 11:30AM to 2:00PM

Location 15 West. 43rd Street
New York, NY
Cost $85/$115
Details FMA's February Luncheon: Auditing in a Digital Age

How are audit bureaus and publishers staying on pace with the rapidly changing digital landscape?

Digital newsstands such as Amazon, Google, and Zinio — to name a few — are offering digital and non-digital replicas, apps, eNewsletters, and web analytics. How are publishers counting these sales towards rate base or audience goals? What are the audit bureaus’ requirements for handling these electronic media audits?

Join us for this important discussion of the new rules, new regulations and reporting options with senior members of the two top audit bureaus. What do you need to do to prepare to report all your electronic media; helpful tips on how to get started or how to expand your reported data.

Laura Beddini .... Director, Publisher Audit and Compliance at Synapse Group, Inc.

Rich Murphy . . . Sr. Vice President-Auditing, BPA Worldwide

Eric John . . . Vice President-Interactive, Alliance for Audited Media

Preferred method of payment is credit card; no one will be admitted without payment. Luncheon rates: Members $85; Non-Members $115; Walk-in rate $125. There is a 20% discount when 3 or more people are registered and paid for at the same time on the same credit card. Cancellations after February 15th and “No Shows” will be invoiced or credit card will be processed. For questions, please call the FMA at 818-487-2090.

Venue The Princeton Club

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