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FMA Luncheon: Auditing in a Digital Age
Feb 20, 2013, 11:30AM to 2:00PM
|Location||15 West. 43rd Street
New York, NY
|Details||FMA's February Luncheon: Auditing in a Digital Age
How are audit bureaus and publishers staying on pace with the rapidly changing digital landscape?
Digital newsstands such as Amazon, Google, and Zinio — to name a few — are offering digital and non-digital replicas, apps, eNewsletters, and web analytics. How are publishers counting these sales towards rate base or audience goals? What are the audit bureaus’ requirements for handling these electronic media audits?
Join us for this important discussion of the new rules, new regulations and reporting options with senior members of the two top audit bureaus. What do you need to do to prepare to report all your electronic media; helpful tips on how to get started or how to expand your reported data.
Laura Beddini .... Director, Publisher Audit and Compliance at Synapse Group, Inc.
Rich Murphy . . . Sr. Vice President-Auditing, BPA Worldwide
Eric John . . . Vice President-Interactive, Alliance for Audited Media
Preferred method of payment is credit card; no one will be admitted without payment. Luncheon rates: Members $85; Non-Members $115; Walk-in rate $125. There is a 20% discount when 3 or more people are registered and paid for at the same time on the same credit card. Cancellations after February 15th and “No Shows” will be invoiced or credit card will be processed. For questions, please call the FMA at 818-487-2090.
|Venue||The Princeton Club|