Optimizing Your Ad Production Spend

Mar 19, 2013 to Mar 20, 2013

Location 599 Lexington Avenue 22nd Floor
New York, CO
Cost $1,495
Details You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions. With a focus on integrating broadcast, print, and digital, this seminar will provide the tools necessary for effective and efficient production management.

In addition to learning the flow of content creation across all mediums, you’ll also review the roles and responsibilities for each partner during the integrated production process.

You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more. You’ll also hear about what drives the costs of producing content for TV, print/OOH, web videos, websites, etc. and explore areas of how to optimize your production spend in these areas.
Venue Reed Smith
RSVP http://www.ana.net/training/show/id/CP-MAR13

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