MARKETING PLANS: The Key to Your Book's Success

Mar 20, 2013, 7:00PM to 9:00PM

Location 4117 Overland Ave.
Culver City, CA
Cost $5, 15
Details With so many books being produced every year, what's your plan for making yours stand out in the marketplace? 

The adage "If you fail to plan, you plan to fail" couldn't be more applicable to every book today.

But what exactly should your marketing plan include: advertising (where and how much?); publicity (do it yourself or hire an outside publicist?); speaking, writing, online (where and how much for all of these?). 

Join us on Wednesday, March 20, 2013, when our panel of publishers will discuss the elements they feel create a dynamite marketing plan, discuss their own marketing plans, and answer questions like these: 

- How do you get the clearest possible vision of your market? 

- What factors should you consider in creating a marketing timeline? 

- How do you target the media outlets that will best serve your title? 

- What is the range of distribution channels that you might include in the plan? 


ANN BOROCH is a certified nutritional consultant, naturopath, educator, author, and inspirational speaker. She healed herself from Multiple Sclerosis and has been symptom-free for 18 years. Ann specializes in allergies, autoimmune diseases, gastrointestinal and endocrine disorders, and is an expert on candida. Her successful practice of 15 years in Los Angeles, California, has helped thousands of clients achieve optimum health. Ann has appeared on national radio and television, including a feature appearance on The Montel Williams Show, where she promoted her breakthrough book, Healing Multiple Sclerosis. Her latest book is The Candida Cure: The 90-Day Program to Beat Candida and Restore Vibrant Health.

JIM SCHNEEWEIS is Marketing Director of Angel City Press. Based in Santa Monica, Angel City Press is dedicated to the publication of high-quality nonfiction books that chronicle the cultural history of California. Jim has also worked with Jacqueline Green Public Relations, Barbara Meltzer and Associates and Carrie Brillstein of the Pacari Company.

DATE: Wednesday, March 20, 2013.

TIME: 7:00 p.m.

LOCATION: Veterans Memorial Building, 4117 Overland Avenue, Culver City. Corner of Overland & Culver. Parking is free on site. The parking entrance is on Culver. Meetings are on the first floor, down the hall to the left of the front doors. The PALA sign will be on the meeting room door. NOTE: Wear layered clothing. The room is usually comfortable, but the temperature may vary. 

COST: $5.00 for PALA members; $15.00 for nonmembers. Advance admission can be purchased until the day before the program with PayPal on our website:

QUESTIONS: Sharon Goldinger, Program Chair,, 949-581-6190.

Please follow PALA on Facebook at>PALA-Facebook and Twitter at!PalaPub 

Please visit our Web site for updates at

Venue Veterans Memorial Auditorium
RSVP Sharon Goldinger, Program Chair,,

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