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Visual Storytelling: The Power of Multimedia in Communications
Apr 24, 2013, 8:30AM to 12:00PM
|Location||3343 Peachtree Road Northeast
|Details||Event Summary: We live in an era where anyone can create, publish, syndicate and consume content through multiple channels, resulting in both a challenge and opportunity for marketers and communicators. How can you spark and capture your audience’s attention? As organizations focus on being effective storytellers, many are leveraging the power of visual, multimedia content to build awareness and incite engagement.
During this forum, experts from leading organizations will share case study examples for creating and syndicating visual content (infographics, photos, videos) to power your content marketing campaigns and garner earned media success.
Kelley Mitchell Price, Managing Director, Digital Experience, American Cancer Society
John Aylward, VP Marketing, Teavana, Starbucks Global Tea at Starbucks
Michael Pranikoff, Global Director - Emerging Media, PR Newswire