NYAMA - The Art of Rebranding: Modernizing American Airlines For the Future

Mar 21, 2013, 6:00PM to 8:00PM

Location 622 3rd Avenue at 41st Street
New York, NY
Cost $65/$45
Details Featured presenters:

Kari Blanchard
Sr. Director, Strategy and American Airlines Client Management Executive
FutureBrand

Sven Seger
Chief Creative Officer
FutureBrand

Senior executive from American Airlines

Date: Thursday, March 21. 2013

Time: 6:00 pm – 8:00 pm
6:00 pm – 6:30 pm Networking
6:30 pm – 7:30 pm Presentation
7:30 pm – 8:00 pm

Location:
McCann World Group Headquarters
622 3rd Avenue at 41st Street
23rd Floor

Soft drinks and light snacks will be served

Host/Sponsor:
Rebranding doesn’t just happen at one point in time. It is, instead, an evolution that begins long before, and continues well after, a new physical identity or global program launches into the public marketplace. The recent brand modernization of American Airlines is one such example.

Rebranding is not just changing a logo or a tagline. It is a fundamental transformation of an organization’s purpose and mission through deliberate strategic communications activities based on keen insights, While rebranding can breathe new life into a company, understanding why it is necessary and how to communicate accompanying visual and verbal messages to employees and customers is also critical to a successful, ongoing brand evolution that drives impactful change. During this program, you will hear the strategies that underlie the brand modernization effort of the new American Airlines. Some key take-aways of this session will include:

* Why and when to consider rebranding your organization

* What are the challenges of such a program and what strategies are most effective in overcoming them

* How do you ensure consistent and successful brand implementation across a global customer experience continuum

Price:
$33.50 ($45.00) Early Bird Member Rate until Thursday, March 7, 2013
$48.50 ($65.00) Early Bird Non-Member Rate until Thursday, March 7, 2013
$30.00 Academic Rate
Venue McCann World Group Headquarters
RSVP http://nyama.org/events/artofrebranding

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