NYAMA - The Art of Rebranding: Modernizing American Airlines For the Future

Mar 21, 2013, 6:00PM to 8:00PM

Location 622 3rd Avenue at 41st Street
New York, NY
Cost $65/$45
Details Featured presenters:

Kari Blanchard
Sr. Director, Strategy and American Airlines Client Management Executive

Sven Seger
Chief Creative Officer

Senior executive from American Airlines

Date: Thursday, March 21. 2013

Time: 6:00 pm – 8:00 pm
6:00 pm – 6:30 pm Networking
6:30 pm – 7:30 pm Presentation
7:30 pm – 8:00 pm

McCann World Group Headquarters
622 3rd Avenue at 41st Street
23rd Floor

Soft drinks and light snacks will be served

Rebranding doesn’t just happen at one point in time. It is, instead, an evolution that begins long before, and continues well after, a new physical identity or global program launches into the public marketplace. The recent brand modernization of American Airlines is one such example.

Rebranding is not just changing a logo or a tagline. It is a fundamental transformation of an organization’s purpose and mission through deliberate strategic communications activities based on keen insights, While rebranding can breathe new life into a company, understanding why it is necessary and how to communicate accompanying visual and verbal messages to employees and customers is also critical to a successful, ongoing brand evolution that drives impactful change. During this program, you will hear the strategies that underlie the brand modernization effort of the new American Airlines. Some key take-aways of this session will include:

* Why and when to consider rebranding your organization

* What are the challenges of such a program and what strategies are most effective in overcoming them

* How do you ensure consistent and successful brand implementation across a global customer experience continuum

$33.50 ($45.00) Early Bird Member Rate until Thursday, March 7, 2013
$48.50 ($65.00) Early Bird Non-Member Rate until Thursday, March 7, 2013
$30.00 Academic Rate
Venue McCann World Group Headquarters
RSVP http://nyama.org/events/artofrebranding

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