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NYAMA - Marketing Your Corporate Reputation: New Rules for Engaging Customers
Apr 23, 2013, 6:00PM to 8:00PM
|Location||919 3rd Avenue (Between 55th and 56th streets)
New York, NY
- Dr. Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick
- Bradley Honan, CEO, KRC Research
Tuesday, April 23, 2013
919 3rd Avenue (Between 55th and 56th streets)
New York, New York
Time: 6 – 8:00 pm
6:00 pm – 6:30 pm networking
6:30 pm - 7:30 pm presentations
7:30 pm – 8:00 pm networking
$33.50 ($45.00) Member Rate Early Bird Ticket until April 9, 2013!
$48.50 ($65.00) Non Member Rate Early Bird Ticket until April 9, 2013!
$30.00 Academic Rate Ticket
Host Sponsor: KRC Research and Weber Shandwick
Soft drinks and snacks with be served.
As consumers around the world have greater online access to a brand’s lineage, the influence of the brand “parent” or company behind the brand matters even more. In this uncertain climate, consumers expect more from leading companies and have no trouble boycotting those that fail to live up to new standards. At the same time, marketers need to know how to do business in an environment where consumers are not just purchasing their products or services on their own merits, but are also shopping by company reputation.
Some of the learning objectives in this session include:
* Experience a fresh take on how to manage your corporate reputation
* Discuss the changing dynamics of the marketing landscape
* Explore the rift between corporate reputation and the digital marketplace.
Join us for a lively discussion about how to market and communicate to your customers during monumental shifts in the reputation landscape today.