Do Good Better | Innovation in Impact Marketing Event

Jul 31, 2013, 1:30PM to 5:30PM

Location 79 Crosby Street
New York, NY
Cost 150-250
Jeremy Heimans, CEO and Founder of Purpose
Andrew Essex, CEO of Droga5
Sheena Wright, President and CEO of United Way New York City
Lee Hirsch, Documentary Filmmaker
Gary Bagley, Executive Director of New York Cares
Christine Church, Director of Marketing, The National Campaign To Prevent Teen and Unplanned Pregnancy (Bedsider Campaign)
Amy Choyne, Chief Marketing Officer, Kenneth Cole
Jeff Martin, SVP Creative Director at GMMB
Joel R. Johnson, SVP Account Planning, GMMB
Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving
James Windon, Vice President of Revenue, Causes
Morra Aarons-Mele, Founder and CEO of Women Online and The Mission List
Christopher Gebhardt, GM and EVP of TakePart / Digital Arm of Participant Media Paull Young, Director of Digital at charity: water

David Eastman, CEO of JWT North America
David Shulman, CEO of Organic
Morgan Spurlock, Filmmaker

How do you change the world and keep improving on how you do it? That's a question we’re throwing out to some of the best minds in the worlds of technology, marketing, advertising and digital media. The answers will be unexpected, fresh--and yeah, world-changing. And you'll hear them at a special one-day conference in New York City. It's a rare opportunity for brands, non-profits, foundations and marketers to explore some very innovative new ways to solve big social problems, and improve on their current approaches

Why are we focusing on doing good better? Simple. Many of the old ways of doing good are not good enough (in case you were wondering about our oh-so-negative conference name) or taking advantage of the latest technologies and marketing tactics. A lot of companies focus on looking good without actually achieving their real and sustainable change. So brands aren't benefiting from the increased market share that comes when it's connected to a well-marketed cause, and causes aren't maximizing their corporate relationships . We're bringing in the game-changers right now doing the most innovative work in the space

- How do you challenge and improve the current cause marketing model?
- What works well and what needs fixing?
- How can businesses benefit from supporting change and changemakers
benefit from working with business?
- How do you deepen the connection between business strategy and social
- Consumers believe it's not enough to just throw money at an issue--how
do you make an authentic contribution?
- What are the new platforms you should be exploring?
- How should your creative team be telling your story now?
- Are you targeting changing behavior and not just persuading?

Attendees from leading companies within the NYC Business Ecosystem including decision makers in Adver2sing, Technology and Marke2ng in various roles from EVP of Digital and SVP of Emerging Media to Crea2ve and Product Directors.
Venue Crosby Street Hotel

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