Customer Loyalty 2013

Dec 2, 2013 to Dec 4, 2013

Location 6 Queens Road, CBD
Melbourne, VIC, Australia
Cost $3499
Details Summary
Loyalty programs are exploding as companies are struggling not only to keep their existing programs but also to get new ones.
Social media/internet has improved communication between buyers and increased their purchasing power; consumers have become accustomed to seamless experience and retailers have to offer an equal customer experience whether online or in-store.

Customer Loyalty Summit 2013 has been developed in collaboration with industry experts, for external customer professionals to benchmark against current best practice and the strategies behind loyalty programs.

The event will showcase activities that have proven success in:
• Using data to fully understand customer needs
• Aligning loyalty to the company’s strategic goals
• Creating a community and turning customers into brand evangelists
Keywords: customer service solution, market research, contact centres, loyalty cards, data management platform, marketing data, loyalty consultancy, incentives, reward programs, integrated marketing management, customer insights, customer acquisition, customer analytics, customer intelligence, customer engagement, crm, marketing analytics, loyalty, rewards, customer management, customer loyalty, customer satisfaction, customer experience, loyalty programs, customer retention, social media management, social media, data management
Venue Bayview Eden

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