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Effective Marketing for Online Education
Dec 9, 2013 to Dec 11, 2013
|Location||1775 East Mission Bay Drive
San Diego, CA
|Details||The future of education is here; is your marketing organization ready? Can you demonstrate why students should choose you instead of 1,000 competitors? Are you creating robust and engaging lead generation programs? Do you have smart marketing strategies to guide your growth?
Whether your organization is crafting a unique brand around your degree and certification programs; expanding internationally; identifying and implementing sophisticated marketing analytics or in the process of identifying your competitive positioning you can’t afford to miss this conference! Effective Marketing for Online Education 2013 is the ONLY event in the US where you can network with online higher education marketers, gain insight on what’s working and what’s not, and take away key strategies for high impact marketing.
Attendees will learn how to:
• Benchmark your student acquisition process from end to end – where are you falling behind? What can you improve quickly and easily? Who can help you?
• Reinvent your relevancy when you can no longer rely on reputation and geography to differentiate yourself
• Get inside the real difference between the online student as a ‘learner’ and online student as a ‘customer’.
Solution Provider: 1795
Keywords: mooc, higher education, online education, marketing.
Artists / Speakers: Ryan Barnhart: California University of Pennsylvania, Colleen Howes: University of Wisconsin Extension, Lindajean Western : Western Governors University, Karen Adams: University of Wisconsin-Platteville Online, Patricia Nolfi: Rutgers University, Wendy Evers: San Diego State University, Matthew Michels: San Diego State University, Debra O'Donnell: Washington State University Global Campus, Julie Corwin: Northeastern University, Lisa Hickey: Drexel University Online, Rob Kingyens: eCornell.
|Venue||Hilton San Diego Resort & Spa|