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NYAMA - Influencer-Relationship Marketing: 10 Ways Marketers are Creating Authentic Brand Activations
Jan 21, 2014, 6:00PM to 8:00PM
|Location||466 Lexington Avenue
New York, NY
Tiki Barber - Co-Founder of Thuzio; former New York Giant.
Thuzio is an online marketplace that directly connects the public and businesses with pro athletes and talent for experiences, coaching, events and promotional opportunities. Tiki also co-hosts CBS Sports Radio's national morning show, and was a three-time Pro Bowl running back during his 10-year career with the New York Giants. He is also an author, TV analyst, businessman, and corporate spokesman.
Mike Wiese - Director of Branded Entertainment, JWT.
Mike leads the creative and business development of original content and entertainment solutions for clients across JWT's network, working in all formats, including digital entertainment, scripted, documentary and unscripted film and television, music experience and live events.
Join us for a lively interactive discussion on influencer-relationship marketing and how marketers can activate their brand in a highly competitive marketplace.
Tiki Barber will discuss:
Celebrity Endorsements Today vs. The Past
Celebrity ROI and Costs
Upcoming Event: The Super Bowl
Case Study: Reebok Spartan Race Activation in Times Square
Mike Wiese will discuss:
Leveraging the small screen during big live events
Digital customer engagement
Gamifying TV Ads
Syncing E-Commerce with TV Content
Giving sports fans a game of their own
Date: Tuesday, January 21, 2014
Host and Sponsor:
466 Lexington Avenue
New York, NY 10017
$33.50 ($45) Member Rate Early Bird Pricing until 12/31/13!
$48.50 ($65) Non-Member Guest Pricing until 12/31/13!
Food and beverages will be served.