Program

Semantic search is often characterized along a few key dimensions: understanding query intent, surfacing the most relevant documents, and enhancing the presentation of results. There are many affordable ways semantic data can enhance search interaction and result presentation even in full-scale web search. In this session, Scott Prevost will define a nuanced view of semantic search and explore the opportunities that semantic technologies present across these key dimensions and domains. Moderated Q&A with Mills Davis (Project 10X).

SCOTT PREVOST Principal Development Manager Bing at Microsoft

Universities and government organizations have been pioneering semantics in knowledge-based applications for years. Increasingly, businesses are realizing the value of semantic web technologies to create powerful applications to bridge data across different disciplines. Mark Greaves, Director of Knowledge Systems at Vulcan, Inc. will talk about the evolution of semantic technology, the key opportunities that semantics provides in various markets, from consumer to business; and how semantics can be applied to business problems and process. Moderated Q&A with Mills Davis (Project 10X).

MARK GREAVES Director of Knowledge Systems Vulcan Inc.

Building semantic tools into websites allows for a more comprehensive understanding of customer behavior, which can result in a more personalized experience and geographically relevant information. It is technology on the verge that could help new media and publishers close the information gap, and reinvent itself. This session features a discussion between leaders in the news and publishing industries about the business and operational benefits of semantic technology. Moderated Q&A with E.B. Boyd (BayNewser).

BEN ILFELD Co-founder/COO, Sacramento Press	MIKE LEE CEO Thoora	MARK LUCKIE Journalist/Blogger, Author, The Digital Journalist's Handbook	BOSTJAN SPETIC Co-founder/Director Zemanta

This panel of experts will discuss how to leverage semantic advertising - such as extracting core themes from webpage content, enabling the advertiser to choose the most commercially relevant, and increasing ROI while allowing customers to more easily locate an appropriate product or service. Moderated Q&A with E.B. Boyd (BayNewser).

RAJ CHAHAN Vice President, Ad Network Development the Rubicon Project	JON COLLINS Digital Solutions Director Eyeblaster	JAMES OPPENHEIM CMO Peer 39	BRANDEN CLAISSE Director of Business Development Mojiva

Better information context enables better decision making, which results in customer loyalty and business growth. Marketers with an expertise in semantic technology will tell you why the semantic web is like the focus group you've always wanted for your business. Moderated Q&A with Carla Thompson (Guidewire Group).

SCOTT BRINKER President and CTO Ion Interactive	KRISTA THOMAS Vice President, Marketing & Communications The Calais Initiative, Thomson Reuters

One powerful form of reasoning in Web 3.0 is with a Semantic Network. Expert System will demonstrate its unique Semantic Network for English. It includes 350,000 words, 2.8 million relationships, 65 different relationship types, 35 entities, all bound by 3500 rules and fits into a light 50 MB footprint.

BROOKE AKER CEO Expert System USA

Hear how web publishers can increase web traffic, improve brand awareness, and generate new revenue streams by helping customers build custom community toolbars to share and distribute content, and obtain advanced analytics. The result is a better understanding of your customer community, which means relationships, brand loyalty, and more effective marketing campaigns that help your bottom line.

DAVE BOTKIN Vice President, Business Intelligence Playdom	Moderator ADAM BOYDEN President Conduit	CHRIS KIRMSE General Manager Xfire	ADAM SOLOMON Vice President, Ad Product Solutions MTVN

Using semantic start up Siri.com as an example, Gruber will speak about future applications for semantic technology in consumer-facing business products and services. Siri.com is a virtual personal assistant born out of SRI's CALO (Cognitive Assistant that Learns and Organizes) Project, the largest Artificial Intelligence project in U.S. history. Siri is bringing the benefits of this technology to the public, in the first mainstream consumer application of a virtual personal assistant. Moderated Q&A with Mills Davis (Project 10X).

TOM GRUBER Founder & CTO Siri.com

As social networking usage continues to evolve, the synergies between semantic web and web 2.0 have the potential to change online conversations about products and brands. This session will focus on how the semantic web could bring structure and value to social networks. Moderated Q&A with Carla Thompson (Guidewire Group).

PETER MIKA Researcher, Search, Yahoo! & author of Social Networks and the Semantic	PETER SWEENEY Founder & CTO Primal Fusion

Making the Web Actionable SPONSORED BY EXTRACTIV

Structured data, listening platforms, the semantic web. These terms are gaining buzz and will be hot topics in the coming year. But in our opinion, they have not yet delivered actionable intelligence; i.e., where should you engage your audience, what should you set your price at for a new product, what features should be emphasized when selling a brand. We'll discuss the challenges of delivering actionable intelligence, how we're approaching the problem, and open the discussion to questions and feedback from the audience.

SHION DEYSARKAR CEO 80legs and Extractiv

The potential for semantic search to take on the role of an all-purpose engine is dead. Building a search engine is just too expensive: a massive capital expenditure, a huge team, and a marketing campaign to hook users are beyond the reach for most companies, let alone a startup. And, the big players are already integrating more and more semantic technology, such as Microsoft’s acquisition of Bing and Yahoo’s SearchMonkey initiative. That being said, there are still many ways for semantic technology to provide value to smaller domains in search. It’s time we refined our notion of semantic search and discuss what’s next for semantic search startups.

ANDY HICKL CEO Swingly	WILL HUNSINGER CEO Evri	Moderator MARK JOHNSON Senior Program Manager Bing at Microsoft	CONNIE KENNEALLY CEO Textwise

TIM MUSGROVE TextDigger

Keynote: The Evolution of Time-To-Result

For Google, the quality of search has always been about getting users the exact, most relevant answer they were looking for in the shortest amount of time -- simply, "time-to-result." With an increasingly rich web and simultaneously shifting user expectations and preferences, delivering the perfect search result is a dynamic challenge. Google's Johanna Wright will discuss some of the latest projects in the works -- from real-time search to universal search -- and how they are vital to the next chapter of time-to-result. Moderated Q&A with Dan Costa (PCMag.com).

JOHANNA WRIGHT Director, Product Management Google

Web 3.0 Wrap Up: Beyond Influence and Advocacy, What's Next for the Semantic Web?

The end-of-conference wrap up: a few Web 3.0 speakers talk about where they see innovation and future development, and what happens as more information becomes available in an open environment. What are the privacy issues that arise? How can confidential, personal data be protected? How will semantics impact our personal and business relationships? An interactive, thought-provoking discussion.

Moderator MILLS DAVIS Founder & Managing Director Project10X	TOM GRUBER Founder & CTO Siri.com	KRISTA THOMAS Vice President, Marketing & Communications The Calais Initiative, Thomson Reuters	PETER MIKA Researcher, Search, Yahoo! & author of Social Networks and the Semantic

End of day