Program

Named one of Fast Company's Most Influential People in Technology and Fortune's Most Powerful Women Entrepreneurs, Clara Shih created the first business application on Facebook in 2007 and is credited with kicking off the social business applications movement. In this opening keynote, she'll provide case studies of how the most successful brands use Facebook to go where their customers are, grab their attention, and deliver results to the bottom line.

Learn best practices for attracting and engaging a loyal following on Facebook and gain insights into smart strategies that will move your fans to action and convert them into customers.

Learn how and when to separate the personal and the professional, whether you're promoting a creative project on your personal Facebook Timeline or managing a Facebook Page for a well-established brand.

Set up and enhance your company Facebook Page

The Facebook platform is constantly evolving to give users, brands, and organizations new ways to communicate and share information. Learn how recent Pages changes affect the content you share with your community, and how to take advantage of new features including the Subscribe button. Facebook's Kelly Winters will share best practices for marketing and content distribution to expand your reach or grow your personal brand.

Learn the ins and outs of managing a successful keyword-based advertising program on Facebook, whether your budget is in the hundreds or much higher.

Analyze the activity on your Facebook Page using data from Facebook Insights & Analysis.