Literary Festival
Launch a Facebook marketing strategy in 6 weeks
April 24 - May 29, 2012
An Interactive Online Event
produced by Mediabistro,
SocialTimes, and AllFacebook
  • Follow Us #FBMBootCamp


Facebook Marketing Boot Camp is an online conference and workshop. . Join the sessions live on Tuesdays from 2:00 - 3:00 pm ET (except on Week 1, when we get an early start at 1:30 pm ET) or catch the recordings in the archives whenever it's convenient for you. Any questions? Contact us.

Week 1: Tuesday, April 24, 2012

1:30 - 2:15 pm EST
Opening Keynote
Marketing in the Facebook Era

Named one of Fast Company's Most Influential People in Technology and Fortune's Most Powerful Women Entrepreneurs, Clara Shih created the first business application on Facebook in 2007 and is credited with kicking off the social business applications movement. In this opening keynote, she'll provide case studies of how the most successful brands use Facebook to go where their customers are, grab their attention, and deliver results to the bottom line.

2:15 - 3:00 pm EST
Opening Session
Marketing with Facebook, The Social Media Megaplatform

Learn best practices for attracting and engaging a loyal following on Facebook and gain insights into smart strategies that will move your fans to action and convert them into customers.

Week 2: Tuesday, May 1, 2012

2:00 - 3:00 pm EST
How-To Session
Setting Boundaries: Separating the Personal & The Professional on Your Facebook Timeline and Brand Page

Learn how and when to separate the personal and the professional, whether you're promoting a creative project on your personal Facebook Timeline or managing a Facebook Page for a well-established brand.

Week 3: Tuesday, May 8, 2012

2:00 - 3:00 pm EST
How-To Session
Understanding Facebook Brand Pages: An Introduction

Set up and enhance your company Facebook Page

Week 4: Tuesday, May 15, 2012

2:00 - 3:00 pm EST
The Branding Power of Facebook Pages

The Facebook platform is constantly evolving to give users, brands, and organizations new ways to communicate and share information. Learn how recent Pages changes affect the content you share with your community, and how to take advantage of new features including the Subscribe button. Facebook's Kelly Winters will share best practices for marketing and content distribution to expand your reach or grow your personal brand.

Week 5: Tuesday, May 22, 2012

2:00 - 3:00 pm EST
Guest Speaker

Learn the ins and outs of managing a successful keyword-based advertising program on Facebook, whether your budget is in the hundreds or much higher.

Week 6: Tuesday, May 29, 2012

2:00 - 3:00 pm EST
Guest Speaker
Facebook Insights & Analysis

Analyze the activity on your Facebook Page using data from Facebook Insights & Analysis.

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