Literary Festival
Launch a Facebook marketing strategy in 6 weeks
April 24 - May 29, 2012
An Interactive Online Event
produced by Mediabistro,
SocialTimes, and AllFacebook
  • Follow Us #FBMBootCamp


Facebook Marketing Boot Camp is an online conference and workshop. Join the sessions live on Tuesdays from 2:00 - 3:00 pm EST or catch the recordings in the archives whenever it's convenient for you. Any questions? Contact us.

Evan James Andrews Director of Analytics Current Media Evan James Andrews has built a 12-year career in digital marketing and analysis. He currently leads the oversight of data analysis for the cable news network and online destination Current TV (Current Media), which was founded by former US Vice President Al Gore. His specialties include Facebook Insights, Google Analytics, Omniture Site Catalyst, and other forms of analysis applied to social media. In the past, he was the data and analytics lead for marketing and advertising firm SapientNitro, where he worked with large brands, including Mattel, American Girl, and Fischer Price.
Facebook Insights & Analysis May 29, 2012 | 2:00pm - 3:00pm
Geoffrey Colon President of Social@Ogilvy Ogilvy & Mather Geoffrey Colon is vice president of digital influence at Ogilvy, where he creates and executes tactical social strategies for business divisions within IBM across Facebook, Twitter, LinkedIn, YouTube, Tumblr, and Google+. Prior to this, he was supervisor of digital communities at 360i, where he ran content strategy for Coca-Cola, Lysol, Kraft, and National Car Rental. He also was a senior account strategist at Bond Strategy and Influence, where he established and operated communities for WWE, The Food Network, Netflix, USA Network, A&E, History, HGTV, and Invisalign. Geoffrey spent four years as head of his own consulting company, Frenzy Multi-Marketing, where clients included Red Bull Energy Drink, Glaceau Smartwater, Diadora Sneakers, KOCH Entertainment, UBL Entertainment, and RCA Records.
Brendan Irvine-Broque
Brendan Irvine-Broque Content and Marketing Manager, Facebook Marketing Bible Inside Network @irvinebroque Brendan Irvine-Broque is the Content and Marketing Manager for the Facebook Marketing Bible, the leading resource for marketing, advertising and developer strategies on Facebook. Brendan has several years of experience at the intersection of rich media content and technology, most recently as Director of Operations for the artist collective and co-founder of Maravil, a mobile tech provider for musicians. In his past work, Brendan has focused on social media strategy and product development, with the aim of monetizing online content and driving traffic. Previously, Brendan founded and operated Cavern Discos, one of the premier online retailers of high-end vintage vinyl records. Brendan completed his undergraduate studies at UC Santa Cruz, graduating with a degree in Linguistics.
EMILY LAS Director of Digital Media Starworks Group Emily Las is director of digital media at Starworks Group, where she has built a substantial track record in generating results for brands through social media marketing. She creates custom strategies for brands to drive revenue enhancement, branding, loyalty, and engagement and focuses on bridging the gap between social investment and ROI and bringing real-time optimization into the social media space. Prior to this, Emily was director of search and emerging media at Morpheus Media. Her client experience includes kate spade new york, NET-A-PORTER, A&E Television Networks/Lifetime, BCBGMAXAZRIA, The New York Times, Juicy Couture, and LVMH brands.
Advertising May 22, 2012 | 2:00pm - 3:00pm
AMY PORTERFIELD Author of Facebook Marketing All-In-One for Dummies Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies. She helps entrepreneurs across industries establish strategies to maximize the power of social media and increase the success of their online marketing efforts.
CLARA SHIH Author of The Facebook Era CEO of Hearsay Social and Board Director of Starbucks (NASD:SBUX) Named one of Fast Company's Most Influential People in Technology, Clara is CEO and founder of Sequoia-backed Hearsay Social, which has built the leading social media platform for brands to manage, support, and measure what their people are saying on Facebook, Twitter, and LinkedIn. Hearsay is the social media compliance, content, and analytics management solution of choice for State Farm, 24 Hour Fitness, Farmers Insurance Financial Group, and a host of other Fortune 500 organizations. In 2007, Clara created the first business application on Facebook and subsequently authored The New York Times-featured bestselling book The Facebook Era, which is used as a sales and marketing textbook at Harvard Business School. Previously, Clara was a marketing executive at, and held positions at Google and Microsoft. Clara has a BS in computer science and economics and MS in computer science from Stanford. She is a frequently invited keynote speaker on social media at global conferences including AlwaysOn, Web 2.0 Expo, Enterprise 2.0, CRM Evolution, Social-Loco, American Marketing Association, Toronto TechWeek, and Social Ad Summit.
Opening Keynote: Marketing in the Facebook Era April 24, 2012 | 1:30pm - 2:15pm
Kelly Winters Product Marketing Manager, Monetization Facebook Kelly Winters is a product marketing manager at Facebook where she works with the product team to design products that fit the needs of local businesses, including Pages. She is a local business advocate and helps lead local product strategy. She has spoken at a number of events regarding social media, including at SXSW and various tech conferences. She holds an MBA from the Kellogg School of Management and a B.S. in biology from UCLA. Prior to this, Emily was director of search and emerging media at Morpheus Media. Her client experience includes kate spade new york, NET-A-PORTER, A&E Television Networks/Lifetime, BCBGMAXAZRIA, The New York Times, Juicy Couture, and LVMH brands.
The Branding Power of Facebook Pages May 15, 2012 | 2:00pm - 3:00pm

Submit a Speaker

To submit a speaker for consideration, please send the following materials by email:

  • Biography and headshot of proposed speaker
  • The event you are submitting the speaker for, and reason why he/she is a good fit
  • Links to any appearances, previous speaking gigs, video, podcasts, or press
  • Appropriate contact information

Speakers should be submitted 90+ days prior to the event.

Please note that, due to the overwhelming number of submissions we receive, only individuals who are selected to speak will receive a reply. Although we truly appreciate all your ideas and proposals, it is simply not feasible for us to respond personally to every submission.

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