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The Final Word On Erdos & Morgan

After we posted the results of the Erdos & Morgan study declaring "Roll Call's Continued Market Dominance," we received a few questions from readers about the study's methodology.

Roll Call got back to us and explained what it means to be a "sponsor" of the study.

Now Erdos & Morgan has written to answer a few more questions, which we'll reprint here...

What is the sample size? "Congressional branch - 100 in Congress, 100 chief legislative aides and 100 staff directors received questionnaires which is a total of 300. Completed interviews were obtained from 137 individuals. The Executive branch - 300 individuals received questionnaires. A total of 186 usable questionnaires were returned. State, City and County Gov't. - Mailed out 300 questionnaires and 175 returned questionnaires. Private Sector - six fields (Finance & Industry, Business, Communications & Media, Education, Law, Healthcare and Science) each field was sent 300 questionnaires for a total of 1,800 and 1,135 individuals responded. Associations - 300 mailed a question and 143 completed questionnaires were returned. The above equates to a total 3,000 sample size."

Are people paid? The option of donating $5.00 to a listed charity was offered.

Who else sponsored the 2006-2007 Opinion Leader Survey?

ABC
AVIATION WEEK AND SPACE TECHNOLOGY
BBCA
THE BALTIMORE SUN
BUSINESSWEEK
CONGRESS DAILY AM
CONGRESSIONAL QUARTERLY
THE ECONOMIST
FINANCIAL TIMES
FOREIGN AFFAIRS
FOX NEWS
HARVARD BUSINESS REVIEW
INITIATIVE
INTERNATIONAL HERALD TRIBUNE
MINDSHARE
NATIONAL GEOGRAPHIC
NATIONAL JOURNAL
NATIONAL REVIEW
THE NEW REPUBLIC
NEWSWEEK
THE NEW YORKER
THE NEW YORK TIMES
PBS
ROLL CALL
SCIENTIFIC AMERICAN
SMITHSONIAN
STARCOM WORLDWIDE
UNIVERSAL MCCANN
THE WALL STREET JOURNAL
THE WASHINGTON TIMES
THE WEEK
THE WEEKLY STANDARD
WIRED

Erdos & Morgan maintains that being a sponsor only allows one to use the data but that the studies are independently conducted by Erdos & Morgan. No one hires E & M to conduct this survey.

The Final Word On Erdos & Morgan

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