Will "Imus-gate" really spark a big discussion on race? Or will we all soon forget about this and move on?

This passage from a forthcoming Jonah Goldberg column ought to spark some debate:

Is this current kabuki dance really so unfamiliar? Bottom-feeding
opportunists like Sharpton and Jesse Jackson rile up a lot of racial
outrage, and guilt-ridden white liberal journalists go into a feeding
frenzy. Politicians and corporations start running for cover.

The media establishment needs to prove how racially enlightened it is, the activists need a trophy, the advertisers wet their pants over bad publicity. Competing media outlets ramp up coverage of their colleague's desperate attempts to extricate himself, which only emboldens the critics to seek more limelight and sends the politicians even deeper into their rat holes.