(An explanation of "Hooker Ads")

It was an up week for Hooker Ads, starting with 11 on Monday and ending with 12 on Friday.

Friday stands poised to overtake the 800-total-ads mark within the next week, while Monday passed 750 total ads.

Tuesday and Thursday were the only days that did not increase their average this week.

The trend is up over the last couple of weeks, but noticeably down over the last couple of months.

Also, Hooker Ads reached it's 3,000th ad this week -- roughly a year and a half after we started this feature.