Morning Reading List, 04.04.07

Good morning Washington.

It's close, but most of you would not encourage your kids to go into journalism.

An ABC release announced that "World News with Charles Gibson" "averaged 7.93 million Total Viewers and a 2.0/9 among Adults 25-54, placing first in the key demo rating for the week" for the week of March 26-30" for the 7th time in 9 weeks.

An NBC release announced that "NBC Nightly News with Brian
Williams" was "the No. 1 network evening newscast, winning the week of March 26-30, 2007 in total viewers, homes and in the key demographic adults 25-54." "Nightly News" also won all categories in the first quarter of 2007.

NRA executive vice president Wayne LaPierre and Arthur Delaney spar over gun rights.

The NY Post reports, that The Carmel Group will release a new report "that outlines the strongest arguments yet against merging satellite radio companies Sirius and XM."

TVNewser tells us, "CNN's Lou Dobbs Becomes Weekly Contributor To The Early Show On CBS"

Government Executive is looking for a Homeland Security Reporter.

Public Welfare Foundation is looking for a Communications Officer.

National Association of Manufacturers is looking for a Corporate Communications Specialist.

Spitfire Strategies is looking for a Senior Account Executive.

DC Magazine is looking for a Senior Account Director.

U.S. House of Representatives is looking for a Media Gallery Director.

SNL Financial LC is looking for someone to join its energy news team in its Arlington, Va. office.

Bristol Herald Courier is looking for a Watchdog reporter.

Alert Global Media is seeking an experienced reporter.

Reuters reports, "The U.S. newspaper industry is pressing hard to show advertisers that its products are worth every dollar despite bleak financial forecasts, with data released on Monday showing a rise in Web site visitors."

TVNewser tells us that Jeff Greenfield defended his new colleague Katie Couric in the Philadelphia Inquirer yesterday, "saying that 'some people bring a tougher set of expectations' when a woman is on TV."

NewYorkBusiness.com reports, "Unlike its media rivals, News Corp. has plunged into new types of media as well as into new markets worldwide, and that contrarian approach has paid off handsomely for the company's shareholders."

Advertising Age calls Time "Hottest Media Property That's Not for Sale?"

PEJ News Coverage Index for the week of March 25-30 shows that British hostages drive the Top U.S. Story.

A tipster tells us, "Phillip Thompson, the ex-Marine arrested in the Webb gun flap, was a former reporter and editor at Army Times Publishing Co. out in Springfield."

A reader tells us, "Check out WaPo's Book World spring preview to see how many books by WaPo writers are listed. The Post loves its own."

A tip from last week: "okay Mark Plotkin is annoying enough on his show, but today he bombarded Hoyer's weekly briefing. Look how long this question he asked is! 'Q I listened to the debate on D.C. obviously very closely, and there is a sort of supposition that real people don't live here, that we're sort of vessels of the Federal Government. Early on, Nancy Pelosi wrote Speaker Hastert a letter saying that there are no statutes in Statuary Hall that represents District residents. The District Government has now funded that, said wait until Democrats get into control, and that will be a visible signal that actual people live here and are celebrated in some way. Why hasn't that bill moved in Congresswoman Millender -- McDonald's House administration committee. Are you favoring that and can't that be done very quickly?'"

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