NBC's new series "Lipstick Jungle," from the pen of urban chic Boswell Candace Bushnell, looked like it was getting dropped by NBC.

Only nine of 13 episoded made had aired and the ratings looked grim for the Brooke Shields nighttime NYC soaper. But the New York Times, always the benefactor of bedraggled TV shows it likes, reared its head today.

Fans of the skein have been sending lipsticks to NBC chairman Jeff Zucker. Not sure if it's working or if he's taking advantage of them in some cross-dressing tone. But it certainly represents loyal viewership. Sick as it might sound.