In Touch Weekly is hosting a "traveling game show," called Hollywood Hotseat, that, you guessed it, travels around the country pitting top advertising agencies against each other in a test of celebrity knowledge. (Oh, that's not what you guessed?)

The Los Angeles edition will film here on Wednesday, featuring agency teams from Carat, DDB, Horizon Media, Initiative, Mediacom, MediaVest, OMD, RPA, Universal McCann, and ZenithOptimedia.

And, of course, it's hosted by Chuck Woolery.

Since this is a game show about people who write press releases, it's only fair to include the press release:

Englewood Cliffs, New Jersey (September 24, 2007) -- In Touch Weekly has announced it will host a one-of-a-kind traveling game show that celebrates America's passion for celebrity news and gossip. Entitled Hollywood Hotseat, the live game show will feature a state-of-the-art set complete with all the bells and whistles one would expect to see on today's hottest game shows. The game show will take place in Los Angeles at the Skirball Cultural Center.

In addition to Los Angeles, the Hollywood Hotseat was held in Chicago on September 20 and will be held in New York City on October 2. The Hollywood Hotseat will be hosted by beloved game show icon Chuck Woolery, who has hosted such popular programs as Wheel of Fortune, Love Connection, Home and Family, Greed and Lingo.

In each market, advertising agencies will compete against each other to test their celebrity knowledge. Along with bragging rights, the winning team will receive a trip to an exclusive resort in Cabo San Lucas, Mexico. A total of 10 teams will compete in each city, with five people participating on a team.

The Los Angeles edition of Hollywood Hotseat will include agency teams from Carat, DDB, Horizon Media, Initiative, Mediacom, MediaVest, OMD, RPA, Universal McCann, and ZenithOptimedia.

Bauer Publishing is the number one seller of newsstand magazines in the country. Bauer currently publishes 10 magazines that connect with a nationwide audience of active, engaged newsstand consumers at every life stage -- from tweens and teens (M, J-14, Twist, Quizfest, Astrogirl, Life Story) to young women (In Touch Weekly, Life & Style Weekly) to baby boomers and beyond (Woman's World, First For Women, Soaps In Depth).