Black Gold is a new series on TruTV that premiered last month. We finally caught an episode of it last night.

We're scratching our heads. Who is the slightest bit interested in watching a bunch of sweaty, tank top clad, beef cakes working in the secluded sun-drenched oil fields of Texas? It's just a bunch of rough necks, soaked in run-off water worried about pulling their pipe out of the ground.

Who's their target audience exactly?