And that name is Robin Schwartz. LAT has the lowdown.

Oh and by the way, just in case you were curious, if we were going to spoof a new Oprah network venture, if we were going to make up a name to really encapsulate the fact that Oprah is what Al Gore called her 'a media conglomerate all to herself' - we hope that we would have come up with 'Own'. You indeed, go Girl.