Hyperfactory, the mobile marketing company, is getting a boatload of cash from former president of Walt Disney Studios and Paramount Television Group Rich Frank (not to be confused with Frank Rich, who, we're guessing, doesn't keep cash by the boatloads).

No one is saying how much money Frank is giving Hyperfactory, but it's apparently enough to help the company launch an entertainment division aimed at record labels and film and TV studios, according to Online Media Daily.

"This is a strategic move on our part as an indicator of one of the new areas we're going into, and where we see the [mobile] space headed," says Hyperfactory CEO Derek Handley. Previously, the company worked indirectly with entertainment brands and talent via Madison Avenue; now it will now seek to partner directly with Hollywood.

So, if you get in a car wreck because some jackass couldn't take his eyes off the Hoobastank video on his iPhone, you know whom to blame.

*Photo stolen from picturephoning.com.