FishbowlLA - LA Media News, Unspooled

944 LA Gets New Publishers

9443332.jpg
The magazine sent us this release:

944 Media has appointed Brent Bolthouse and Jenifer Rosero, business partners in event production company Bolthouse Productions, as Publishers of 944 Magazine Los Angeles. Over the past twenty years, Rosero and Bolthouse have been instrumental in setting the tone of Los Angeles nightlife and have had their finger on the pulse of the ever-evolving industry landscape in not only events, but collaborating on many of the city's landmark hotels and fine dining establishments. As publishers the pair will focus on further developing 944's brand relationships in Los Angeles.

"We are not a typical media company, so we don't need typical publishers," says Marc Lotenberg, Founder and CEO of 944 Media. "Brent and Jen are brilliant marketers and influencers, and they have deep and longstanding relationships with celebrities, photographers, designers, vendors...everyone that we need to reach in order to continue to raise the profile of the Los Angeles edition."


The full release after the jump...


Commenting on the new partnership with 944, Bolthouse said "I have always been intrigued by the opportunity to leverage my relationships and experience in the publishing world. This is an exciting time for 944, and Jen and I are excited to drive its continued growth through our extensive connections and experience with major brands and initiatives."

For Bolthouse and Rosero it seems fitting to join the 944 team, whose motto is much like their own: Fashion, Luxury, Entertainment, and Lifestyle. Along with serving as publishers of the magazine, the two will continue to run Bolthouse Productions, the event production company they formed in 1990 that has boasted clients such as HBO, Mercedes Benz, T-Mobile, The Palms Hotel and Casino and Dolce & Gabbana.

Additionally, Bolthouse and Rosero have collaborated on luxury properties SLS Hotel at Beverly Hills, Chef Michael Mina's XIV restaurant, Katsuya and renowned nightclubs such as Hyde Lounge from inception to opening and beyond. Bolthouse is also a much sought after DJ, radio personality and accomplished photographer. Rosero, a Los Angeles native, began her career in fashion as a buyer. She has worked with Prada, Jimmy Choo, Cartier, Chrome Hearts, Paul and Joe, and helps create the décor and design for the VIPs at Smashbox during LA Fashion Week.

Having recently launched editions of the magazine in Detroit and Atlanta, 944 Magazine's portfolio now includes nine regional publications in the country's premiere entertainment destinations. The magazine continues to add distribution points and new markets, and expects to launch a New York edition in 2010.

ABOUT 944 MEDIA

Driven by an arsenal of city-specific lifestyle publications, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Detroit, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco. Through print and online content, special events and a custom publishing division, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 38. The digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month. Through an untraditional supply chain distribution platform, 944 Media circulates more than 3.4 million copies per year, with more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide.

Inc. magazine named 944 Media number 768 on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation in 2009. 944 Media CEO and Founder Marc Lotenberg took number 21 on Inc. magazine's coveted "America's Coolest Young Entrepreneurs: 30 Under 30" in 2008. FOLIO magazine also recognized 944 Media in "FOLIO:40," acknowledging the individuals creating a new chapter in the magazine industry. www.944.com

ABOUT BOLTHOUSE PRODUCTIONS and BOLTHOUSE VOX EVENTS

Bolthouse Vox Events collectively houses the top talents and resources in the event production and marketing business. It combines the expertise and impact of Brent Bolthouse, partner Jenifer Rosero and along with Shawn Sedlacek, Carter Reese, and Chris Wu’s proven track record in experiential marketing. The joint partnership enables Bolthouse Productions and VOX to further their offerings in the areas of event execution, production, experiential marketing, outreach, and promotions. Collectively, Bolthouse Productions and VOX Entertainment have more than 25 years of experience in the industry, managing events, promotions, and marketing initiatives for leading brands including GQ Magazine, Vanity Fair, HBO, Victoria's Secret, Prada, Mercedes Benz, Best Buy, Nestle, Nike, Chanel, and many more. For more information please visit www.bolthouseproductions.com


New from mediabistro.com

20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person

The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Email This Post

Fill out the following information and click on the Send button in order to send this post, 944 LA Gets New Publishers, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on FishbowlLA >

LA Media News, Unspooled

FishbowlLA in Your Inbox
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

GalleyCat

eBookNewser

UnBeige

MobileContentToday

AgencySpy

FishbowlNY

FishbowlDC

FishbowlLA

FishbowlLA Editors

Tina Dupuy

Matthew Fleischer

Pandora Young

quesm.jpg About FishbowlLA

Twit.gif Follow FishbowlLA

Topics

About

About Us - Modules

About Us - Subheader Module

Armchair Sociology

Awards Mania

Blogistan

Box Office

Contest

Courses

Daily Grind

Darwin was right

Documentary

Festivity

Foreign legion

Free Weekly Roundup

Geekdom

General

Guild Wars

Idiot Box

In N Out

Indie Film

Interesting LA Times Paragraph of the Day

iPod Friendly

Jobs

Journos

Let's make a deal...

Lit 101

Magazines

Media Beat

Mo'guls, mo' problems

My Social Life

Newspaper Deathwatch

Newspapers

Old School

Our Town

Podcasts

Poli Sci

Power Lunch

Radio-dispatched

Season of Giving

Show Business

So Sue Me...

So, What Do You Read?

Studio film

Stuff To Do

Tangled Web

Techno

Trades

Underlying rights

Video games

Working the Room

Zell Watch

Links

mb Newsfeed

A Socialite's Life
Anne Thompson
BoingBoing
Buddy TV
Curbed LA
Dandyism
Deadline Hollywood Daily
Defamer
Eastsider LA
Eater LA
Eating LA--Pat Saperstein
Franklin Avenue
Girls Talkin' Smack
Go Fug Yourself
Gold Derby
IMDB
Jezebel
LAist
LA magazine
LA Observed
LA Times
LA Weekly
Mixed Media
Page Six
Past Deadline
Pink is the New Blog
Radar
Romenesko
Slate
Sardonic Sideshow
Salon
Script Notes
Tabloid Baby
The Evil Beet
The Wrap
TMZ.com
YouTube
WOW Report
944

Archives

February 2010

January 2010

December 2009

November 2009

more...

Upcoming


Writing and Editing for the Web Essentials
February 17
Los Angeles

Breaking into Freelancing
February 23
Los Angeles

Blogging Essentials
February 25
Los Angeles


Jobs in L.A.

Featured Listings

Online Editor, Maximumpc.com
Future US, Inc.
South San Francisco, CA

Fashion PR Manager
American Rebel PR
Los Angeles, CA

Seasoned PR Executive
PR Firm
Los Angeles, CA

Account Executive, Digital Advertising Sales
Ticketmaster
West Hollywood, CA

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l eBookNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2010 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy