Forbe's 24th Richest Person in the World, Russia's Mikhail Prokhorov, plans to sink $150 million of his $22 billion into a magazine titled Snob.

From Reuters:

According to the Oxford English Dictionary's online edition, www.askoxford.com, a snob is: "A person who has an exaggerated respect for high social position or wealth and who looks down on those regarded as socially inferior."

Shmarov said Russians attach a different meaning to the word,

"Snob to us means a person who is a 'self-made man', a person who has gained a right to snobbishness," he said emphasizing the main difference with the British meaning which he said referred to inherited wealth.

Meh. They say tomato - we say nouveau riche.