I Want Media interviewed Brandon Holley editor in chief of Yahoo's 'it's not a magazine it's a chick site' Shine.

And in the interview she dangles a healthy low-carb carrot in front of potential bloggers:

IWM: Will Shine's bloggers be paid for their contributions?

Holley: If we find that they become a regular part of Shine, we would then establish some kind of longer-term association with them. If they became very, very popular, we would probably make them columnists. Nothing will happen for the first several months, because we sort of need to see how this comes out.