E&P's Joe Strupp has a piece about how the NYT is making plans to do an instant op/ed...or at least a quicker one.

"Our Op-Ed now is very rapid response, but it is at the most the next day," said Andrew Rosenthal. "We are looking at a way to take advantage of the expandability of the Internet, the back and forth of it and the instantaneous nature of the Internet. Taking ideas that have existed in Op-Ed form and giving them a robust position online."

Rosenthal said three editors, among them former editorial writers, are teaming up with a Web producer to oversee the initiative. He said the team is gathering a list of numerous experts on a variety of issues to be ready to provide quick comments, essays and columns on issues or stories that come up in the news. He said the idea is to have a group that provides opinions soon after news occurs, with a solid Web space dedicated to them.

"One of them could write a piece arguing that something is a terrible idea, then another could argue that it is a great idea and a third could react to those," Rosenthal explained. "Readers could also comment, as they do now."

Here's our instant reaction - we hate it.