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Tuesday, Dec 20
The 'Munich' media relations saga
Until recently the entire project was shrouded in secrecy. Spielberg's only comment, a two-sentence prepared statement, was released last summer, Solomon-like, to an Israeli paper, an Arab TV station and the New York Times. Even as the film reached completion, Universal Pictures and Marvin Levy, Spielberg's longtime publicist, insisted that the filmmaker was turning his back on a cascade of interview requests and would avoid any overt Oscar campaigning. Media trainspotters should note that on November 23rd, Nikki Finke reported thusly in her LA Weekly column about the plan for 'Munich's' muted media marketing: "The official strategy is for the movie to speak for itself," an insider told me last week. "All they're going to do is just show the movie to people. You have to be Steven Spielberg to get away with that." The point being that Levy's pants may be on fire at this very moment. But given that studio publicists live perpetually in a trouser-singed state, it's not really that big a deal. Email This Post |
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