Wired former deputy editor William Goggins collapsed during the San Francisco Marathon and died of apparent heart failure. He was 43.

The avid runner had just passed the 24-mile mark of what was to be his first 26.2 mile race, according to the San Francisco Chronicle.

Wired editor-in-chief Chris Anderson told the Chronicle that Goggins' "mark on Wired was profound."

"Think of him as being the smartest, fastest, wittiest person you've ever met," Anderson said. "That's Bill."