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Tuesday Jun 17, 2008
Congress' Ears Perk Up -- Introduces Bill to Stop It
From B&C: The Commercial Advertisement Loudness Mitigation (CALM) Act -- you can thank Eshoo's chief of staff for the acronym -- which was introduced this week, would compel the FCC within one year of passage to enact rules "requiring television advertisements not be excessively noisy." Forget how many people these days have TiVos or DVRs. We're not statisticians but we think nearly all people have remotes. They've had them for years - know how to use them - can turn the volume up and down at the push of a button. Plus, isn't this a little dated as a worthy topic? Can't Eshoo introduce a bill prohibiting wagon train length? At least that would be more timely. Email This Post |
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