Anheuser-Busch is starting a film/TV production arm to create sit-coms and shorts for cellphones and the 'net. The brewing company was so thrilled with the product placement in The Wedding Crashers, that they sponsored Vince Vaughn's comedy tour, got George Clooney to do VOs, and re-assigned the in-house ad guy to this new venture, according to Ad Age. Rivals are also excited about the possibility of A-B losing focus while pulling focus:

Making movies is always a great idea for an alcohol company, said Don Faust Jr., a Miller and Coors distributor based in Houston. Just look how great it was for the Bronfmans.

FBLA predicts a flurry of YouTube videos featuring guys surrounded by heaps of empty beer cans.