The "Media: Where Do We Go From Here?" panel was moderated by LAT media scribe James Rainey. The panelists were Voice of San Diego's Andrew Donohue, Marc Cooper, TheWrap's Sharon Waxman and Arianna Huffington.

Waxman strangely mentioned Nikki Finke's name five times during the panel. The first time there was laughter from the (clearly) media wonky audience. The second and third times were just in passing. The last two times was after Rainey asked Waxman to clarify who she was talking about.

When asked what Waxman reads on a daily basis she said,"I've gotten out of the habit of reading the LA Times. I've gotten in the habit of reading their stories I should read elsewhere."

Cooper said,"What I read is my computer. I read my computer and my mobile phone."

Huffington stated,"I read physical newspapers." Which got an applause break.

Most of the panel was a combo of denouncing the failure of journalists (business reporters, White House press corp, Judith Miller and the 1968 press in general were mentioned) and the touting of new media (crowd sourcing in particular and blogging in general), as one would expect from the panelists. Three of the four have written or at least spoken publicly about their opinions on the future of newspapers.

And then there was Andrew Donohue, whom we had never heard of and who ended up being a surprise.

First off, Donohue works at a non-profit publication, which should have been more closely explored and may have been if it wasn't for the glare of celebrity on the panel. Currently there are two schools of thought on the future of newspapers: One is charging for content, the other is going non-profit.

"We are witnessing the death of massive corporations." Said Donohue regarding media companies floundering.

Then, when the question about the future of long form journalism came up - other panelist said that no one had an attention span anymore because of the internet. It was Donohue that having a story on the internet enables it to be the length that it deserves rather than cut it down for the sake of inches on a page. Which is actually a reasonable answer. Which is actually true: Long form journalism's future is also on the internet.