It's not the weirdest thing in the world to hear that Brad Pitt will take a role in Quentin Tarantino's next film, "Inglorious Bastards" for the Weinstein Brothers and Universal Pictures.
What's much more interesting is watching how the media, which is by all accounts in love with Pitt's professional and personal life, handles the news.
Variety, which would be expected to break this kind of news -- it's their job for heaven's sake -- posted a full write-up at 3:20 p.m. on Thursday. Veteran reporter Michael Fleming and newbie Tatiana Siegel were bylined on the piece.
Blogger extraordinaire Nikke Finke, who prides herself on not being anything remotely like the trades and continually disparages their presence and even the news they report, issued her own one-line version with a headline that said: "Toldja."
To her credit, the one-line version was posted at 3:13 p.m. Thursday. So she managed to get her six-word epiphanic story out all of seven minutes before Variety's several hundred-word opus.
Maybe it's the internet.