Max Kalehoff, VP of marketing for Nielsen BuzzMetrics, writes today that the hype surrounding the iPhone is, in part, generated by bloggers, rather than by the quality and uniqueness of the phone itself.

He says that bloggers "in a rabid quest for attention and traffic ... are inherently mandated to chime in on the iPhone launch."

So, what he's saying is people who write about the iPhone (say, in an online column or in a blog post), are doing so just to generate traffic.

Interesting approach. We'll (naked Britney Spears) have to (Paris Hilton sex video) try (Lindsay Lohan rehab) that.