A few days ahead of the official launch of AndrewSullivan.com, the site has pulled in $480,000 in subscriptions, according to Washingtonian. Andrew Sullivan, the site’s creator, told the magazine that half of the early subscribers gave more than the $19.99 fee he’s charging for select content.

Sullivan announced at the start of this year via his current spot at The Daily Beast that he and his crew were packing up to do things the independent way. “We felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism,” he wrote. “We also felt we almost had a duty to try and see if we could help break some new ground.”

Whether Sullivan can maintain the current momentum after the blog launches Feb. 4 remains to be seen. But so far, so good.