Arbitron: A Win For ‘El Zol,’ Loss For WMAL
In a local media note, Paul Farhi reports on the most recent Arbitron ratings book: Good news for the former WHFS, which in its new form “El Zol” “emerged as one of the big winners in the quarterly audience ratings,” and real bad news for talk radio station WMAL, which “recorded some of its lowest numbers ever among adult listeners, finishing 20th among all stations.”
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