According to online marketing pioneer Rich Gorman, most online business professionals realize that social media is an important part of their branding and marketing endeavors—but at the same time, social media does not always have a direct, bottom-line impact. Social media use can cultivate a strong brand presence, boost visibility, and ultimately cultivate more loyal and enthusiastic customers, but it is not as though a tweet or a Facebook status update leads directly to money in the bank, or to a closed sale—at least, not most of the time.
McMurry/TMG is looking for a Digital Content Specialist. next job McMurry/TMG is looking for a Account Director. next job U.S.News & World Report is looking for a Yield Manager. next job The McClatchy Company is looking for a Product Manager/Video. next job AOL is looking for a Sr. Copywriter. next job McMurry/TMG is looking for a Marketing Services Manager. next job AOL is looking for a Sr. Marketing Data Analyst. next job The Chronicle of Philanthropy is looking for a Managing Editor. next job Sunshine Sachs is looking for a Non-Profit: Senior Account Executive. next job Warc.com is looking for a Warc Americas Marketing Manager. see all