U.S. News & Word Report‘s Washington Whispers columnist Paul Bedard just can’t help himself when it comes to Fox News. He must have them. In a recent post he showered 1000 kisses on Bill O’Reilly as he weighed his program against Brian Williams‘s brand new “Rock Center.” Gee what a surprise that Bedard ridicules Williams after a week and a half of the program’s debut and uses that as a chance to inflate O’Reilly and Fox News. And who cares that they aren’t even competing in the same time slot?

An excerpt: “It’s bad enough that Brian Williams’ new NBC show Rock Center didn’t do better in it’s second airing Monday than the dismal show it replaced—Playboy Club—but now a potential killer Nielsen stat has emerged: Fox’s prime time hit The O’Reilly Factor had virtually the same number of viewers. Granted, the shows were not head to head, but the fact that O’Reilly’s numbers virtually equalled Williams may be proof that cable has finally reached viewer parity with network TV.”

It’s an obvious network pitch. Per usual, Bedard took the bait.

See the smoochfest here.