Bloomberg’s “BGov” Details Begin to Surface

Bloomberg News still isn’t talking about the development of their new product, designed to take on The Hill, CQ-Roll Call and other Cap Hill pubs but details about the venture have started seeping out since FishbowlDC first reported this afternoon.

Sources at the organization say the initiative is being overseen by execs Chris Walters and Don Baptiste who have traveling to Washington on a weekly basis. Additionally, Chris Roush from UNC’s “Talking Biz News” tells us that the project is expected to have a $100 million budget, will create 40-50 editorial positions and is being referred to as “BGov” internally.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.