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Brauchli Responds to Jaffe “No News” Claim

WaPo’s Marcus Brauchli responded quickly to Washingtonian’s Harry Jaffe‘s claim that today’s WaPo cover contained “no news.”

It’s not news when auditors for the company that once was America’s industrial giant express concern about whether it can survive? Or when the likelihood rises that the government might have to acquire what once was the country’s largest bank? Or that the world’s monetary authorities are scrambling to revive the global economy? The front page was thick with news. News isn’t defined by a subject-verb-object lead sentence. We tell our readers what’s happening, why it’s happening, how it might affect them and what’s likely to happen next. Kimberly Kindy, David Cho and Blaine Harden did something much more difficult than simply reporting what other said or did. Their enterprise work told you what you won’t learn from other sources, but what really matters. Your definition of news would favor news conferences and press releases.

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